ALFASTREET
Asia the ratios is probably 25% terminals to 75% fixed-station roulette.
CI: Why did the company get into slots? It
doesn’t seem like a natural extension from the outside. AR: We are not going to be competitive with any of the big slot companies and that was not our intention. Our intention is simply to add a little bit more to what we do already. We have so many good, great relationships around the world with operators, properties, corporations that are buying our products exclusively – if we offer them a decent product which is Alfastreet branded, we feel they will take it. So we are looking to give more value and breadth to our customers, but not to compete with the massive slot companies. We have been doing slots for two years but we only
AR: Roulette is always the number one seller, that is the game that is unbeatable in terms of semi-live electronic games. Asia is very much focussed on single terminals because of the mass of people that play, and the variety of games they want to play at the same terminal; because they can connect to different games, it gives you that flexibility. The rest of the world is leaning toward the fixed stations, and the eight-station roulette is still our biggest seller around the world. It has a timeless appeal for players and operators. Beside
have a relatively small pool of games so far which we combine with our multigame stations, so we have the games we run on our terminals on there too like Blackjack, Roulette, Poker. It’s almost like a hybrid slot, but the focus is more on our electronic games than the slot games right now. We will develop more slot content in the future though. We recently deployed our first batch of 100 slots to
12 or 13 different strategic locations to test them out in the field; we are focussed on our core business and developing the slots as we go.
CI: I wouldn’t imagine you lose many
customers… AR: No way – but players can be tough nuts to
crack. They can be short-sighted; for example, there are many places around the world where players prefer to play double-zero roulette instead of single zero. Put simply, the zero is house advantage, the money the house is taking away from you. You have 37 numbers and your payout is 36, so the house advantage is 1/37th of the whole, 2.7 per cent roughly. On double-zero the house is taking double, and you have casino players that will play double zero – and you install a casino with a single zero wheel and they don’t want to touch it. That machine is 100% more favourable to the players and they don’t want to play; you can explain it to them, but they want to play the other one. I’ve even been asked for a triple zero wheel because their players want to play it! Players can be strange creatures if they decide that they want to do something. Reason is not a key factor in the process and you can’t reason with it. We had one instance where we had a venue with a
15-year-old machine and we added a brand new one, and the players just wanted to play the old one. The operator had to switch off the older machine and claim it was broken to get players to migrate to the new one! There is a lot of psychology in this relationship between operator, manufacturer and player. Even if you have a better product, better sales and after sales, it doesn’t guarantee success. We do what we can and we always give our best.
96 SEPTEMBER 2017
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