THE INTERVIEW


The Big Interview: Alfastreet’s Albert Radman


Alfastreet Sales Director Albert Radman talks to Casino International about his rise in the company, their outstanding ethos, and how they are planning to be global number one in the near future…


S


ales is often a thankless task – unless you have a product you can truly believe in. Alfastreet Sales Director Albert Radman has exactly that, and he impressed Casino International with his infectious passion


as he explained the company’s success is down to a simple ethos and solid teamwork.


Casino International: How long have you been with Alfastreet? Did you join as Sales Director? Albert Radman: I have been with the company for 12 years, and I joined as a production worker.


CI: How did you get


from there to here? AR: I switched here


from a different gaming company that no longer exists, where I was a director. When I wanted to join Alfastreet their policy was not to employ any competitors. There was a guy here who was against me joining the company and he was pushing hard against me joining, and I was trying to do my best to persuade him to take me on and in the end I told him, I will come in at the lowest position


94 SEPTEMBER 2017


and work for free for six months, without any salary. After six months, let’s sit down and talk about what we can do. So that’s how it started, I worked in production for six months and then became head of purchasing, then I took on the production line as well; then I moved from production and took on some regional sales because I thought we could do a better job – then I took over the sales department. I have done every job in the company besides accounting I think…


CI: That’s very unusual – and it must give you a unique perspective on the company, how it works, its identity… AR: I know many things about the company and


how we do things. During those six months in production I also worked as a service person, travelling around and servicing machines. I gathered some good all-round experience and it has turned out well.


CI: How long have you been Sales Director? AR: Six years now.


CI: During that time, Alfastreet has grown and


developed worldwide; can some of the credit for the company’s evolution be given to you? AR: It’s very hard to assume any kind of credit for this because the business that we do is very complex; the R&D department could say ‘hey, we did our job well so you could sell!’, production could say ‘we made everything on time, no mistakes, that’s why you were able to sell’, and so on. Everybody could claim merit, and we do not do that. I cannot say it was because of any particular reason.


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