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ONLINE NEWS


SportPesa unveils new UK casino platform


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portPesa has launched a new online casino website and sportsbook in the UK market. The platform has been given a fresh look and been


updated to provide what the firm said will be a more “sophisticated and seamless” betting environment for its customers.


Enhancements include


improved navigation, functionality and aesthetics, as well as a new blog section that will provide news and updates from both the casino and sportsbook worlds. Powered by Microgaming, the updated site is HTML5- compatible and available on desktop and Android, iOS or


Windows mobile devices. Shaun Simmons, UK marketing manager for


SportPesa, said: “Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market. Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first- class casino offering.” In May, SportPesa struck a deal to become the new main shirt sponsor of English


Premier League football club Everton, as part of its ongoing plans to enhance its presence in the UK market.


Wild Crypto announces $5 million Initial Coin Offering


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ild Crypto, developers of an international lottery and eGaming platform built upon blockchain technology, is to launch an initial coin offering (ICO) with the aim of raising 15,000 Ether Tokens – worth around $5 million – to take its disruptive product to market. The ICO begins in early e September and will offer investors WILD Tokens – the gaming currency to be used on the new platform – at a discounted rate of 2000:1, 2000 WILD Tokens to 1 Ether. Once the platform launches, WILD Tokens will be exchanged at 100:1 against Ether, offering investors a potential 20x investment opportunity. The platform, which is 95% complete, is designed to disrupt the $260 billion lottery and associated games market, for which only 4% is currently online, according to the World Lottery Association. By publishing results of games to the blockchain, users can guarantee an open and honest experience, and


players will also be able to cash-out in Ether or to a Bitcoin backed debit card. Wild Crypto has assembled a team of industry experts, led by founder Frank Pira, to oversee the development. The team also includes Twelve40 CEO Andrew Jarrett and Qi Group CEO Kiri Cavill. Regulated lottery specialist Twelve40 supplies the certified back-end game technology for the new platform, and the product will be the first of its kind to be regulated via Jersey and Curacao licences. Frank Pira, founder of Wild


Crypto, said: “Using the ethereum blockchain to build a next generation lottery and gaming platform has the potential to revolutionise this industry, so we are thrilled to announce an ICO to bring Wild


Crypto to market. Wild Crypto is backed by a world-class team of gaming and blockchain experts, and we already have the technology, the regulatory approvals and the payment systems in place.”


VSoftCo expands horizons with


Link2Win


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SoftCo has entered into a multi-year content partnership with numbers games provider Link2Win. Under the agreement, VSoftCo will integrate Link2Win’s complete portfolio of ‘Linka’ games to its platform. The deal marks the first time that VSoftCo has struck up a partnership with a company outside of the virtual sports market. “The partnership with Link2Win is


very exciting for VSoftCo as it is the first time we are integrating a third party gaming provider outside of the virtual gaming space,” VSoftCo chief commercial officer Simon Westbury said. “Our partners have been very impressed with the Link2Win content and they are all looking to have access to the content through our leading RGS system.”


John Reid, chief executive of Link2Win, added: “VSoftCo’s rapidly increasing customer base and their vision to deliver an expanded game offering focused on customer needs makes them a great partner for Link2Win. Our new ‘Linka’ games will complement their offerings, with strong maths, engaging game plays, transparent results and strong repeat plays.”


SEPTEMBER 2017 105


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