SPORTS BETTING
Oddscheckers imperative betting tools
Stuart Simms, Group CEO at FairPlay Sports Media, discussed the evolving sports betting industry and how FairPlay’s brand extension, oddschecker, aims to stay two steps ahead of its competitors.
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ports betting trends are evolving right and centre, and companies are looking to pace-make for their competitors by creating innovative solutions to provide unique experiences for bettors, oddschecker embeds this through its coverage of horse racing, football, tennis and more.
Oddschecker is FairPlay Sports Media’s tech-first sports betting extension and a comparison platform that aims to provide greater clarity, depth, and visible information for bettors. The company aspires to create a realistic approach and “to create moments that tie into the experience of watching, listening or reading sports action and results,” according to Stuart Simms, group CEO at FairPlay Sports Media. Simms continued: “We believe this is the future of sports betting. These instances will be increasingly tech and data-driven, complemented by insight and entertaining content, with the likes of AI predictions, live reporting, and odds movements to heighten the consumer’s experience.” Oddschecker’s consumer base ranges from one bet per month to tracking a thousand prices a week and believes that giving the audience a variety of solutions will help meet their betting needs. “That means giving recreational bettors the easiest user journey to inform and place their bet via direct-to-operator clicks from the odds grid, or deep-linking within widgets on third-party sites,” added Simms. Oddschecker also claims to have invented the odds grid and real-time price tracking, which are ubiquitous across sports betting worldwide. The company has also developed its predictive AI tools that can capture data from thousands of outcomes in U.S. sporting events. This formulates bets on potential injuries, winning three-pointers and player transfers using knowledge from U.S sporting professionals. Oddscheckers’ recent partnership with The Betting Professor, offers the best tips generated from a team of analysts and AI models, covering every betting sport across every global market.
Safer gambling is imperative within the betting industry, oddschecker and all other FairPlay Sports Media brands focused on delivering a better betting ecosystem that prolongs sustainability in the long run. Simms expanded on the company’s sustainable effort with oddschecker: “One key
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quicker,” with this, AI tools can supplement entertainment by compiling new markets. Sports betting should remain fair and Simms believes players should not be punished for winning big, and hopes that operators can cater to this by increasing the adoption of exchanges and neutral, open markets so that customers are not turned away by “blunt staking mechanisms.”
area we’re working on now is to enhance the affiliates’ role in the space. The brand is a prime example, with less risky betting audiences to sportsbooks. We know how smart, casual, and unsafe gamblers act, and we can often see this behaviour before the operator does.” “If we can utilise these learnings to act as an additional layer of responsible gambling, along with the ever-green educational side of things, we can develop more suitable bettors that have a stronger lifetime value to sportsbooks. My main hope is that betting continues towards a genre of entertainment.”
Simms explained a broader perspective for oddschecker, “This could play out in several ways; I’d like to see more on the data visualisation side, empowering consumers to understand sporting action faster to act
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