SPORTS BETTING
Bridging land-based to online betting
Aristocrat Gaming combines the worlds of land-based and online casinos with its interactive sector led by Dima Reiderman, Managing Director in iGaming and Sports.
expertise, and full-service content and technology offerings.
Aristocrat Interactive operators are offered flexible services and solutions. In addition, the platform can handle online casino operations, marketing and risk management services, and provide a wide selection of high-quality sports data feeds, including loyalty programs and more to deliver a fluid player experience. Even with its headquarters in Australia, the company stays intact with the rest of the globe, enhanced by an additional layer of region- specific solutions tailored for markets including the UK & EU, North America, Africa, and Latin America. Aristocrats’ teams embed decades of success, “this allows us to fully understand the needs of our end-users, to craft solutions that are tailored for our clients,” summarised Reiderman.
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ontemporary land-based casino companies are beginning to encompass the online side of the gaming and betting industry. With this, you can probably expect to see some familiar names remerge in Gaming International from the Casino side in times to come. Aristocrat Gaming decided it was time to bridge the gap between the regulated land-based gaming, mobile games publishing and real money gaming sectors with Aristocrat Interactive.
As a global platform and service provider, Aristocrat Interactive aspires to do it all by compromising five categories for the RNG market, including; Gaming Systems, iLottery, iGaming and Sports, iGaming White-Label and content aggregation. Notably, the iGaming & Sports section offers a comprehensive, one-stop-shop solution to provide operators with the steps for a successful online gaming or sports betting business.
Envisioning itself as the most trustworthy interactive partner for connecting operators and players, Dima Reiderman, managing director in iGaming and sports, stated: “Operational expertise stems from decades of running a successful B2C, and when it comes to our partners operators, we have walked a mile in your shoes.” Highlighting the backbone of deep market knowledge, regulatory
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Being able to stay up-to-date on trends can be the difference for staying afloat in a competitive industry like sports betting, and having the reactions to recognise these trends, implement the strategies and release something relevant can go a long way. Reiderman stated: “The company prides ourselves on being at the forefront of industry trends, with a focus on delivering speed, scale, and stability to operators and players alike.” One revolving trend recognised by Aristocrat Interactive is the growing demand for fast markets, where players can place in-game bets along with the action. Another is parlay betting and bet builders to allow the players to combine bets for bigger payouts, Reiderman
assures enhanced excitement and engagement can “drive operator profitability.” He continued: “In response to these trends, we’ve made significant investments in expanding our offerings, ensuring our platforms can accommodate the increasing complexity and volume of player demands. “Again, there is a big focus on creating user-friendly experiences that allow players to quickly navigate fast markets and engage with a range of betting options seamlessly. Our commitment to stability means that operators can trust the robust performance of our platforms, even under heavy traffic or during peak betting times.” By continuously innovating and refining its solutions, Aristocrat Interactive aims to meet current market demands, but also anticipate future trends, enabling operators to stay competitive. The future holds a scalable, secure, and user-friendly approach for Aristocrat Interactive, as the company aspires to lead in every aspect of the real money gaming-connected experience. Reiderman encourages the industry to “stay tuned” for its future upcoming content to stay ahead of the industry curve.
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