G2E PREVIEW
Inspired’s iGaming Success: Expanding Markets, Engaging Content, and What’s Next
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nspired’s Interactive business has seen remarkable growth across global markets, leveraging a diverse portfolio of engaging iGaming content. Its games, featuring a variety of themes and mechanics, have captivated players worldwide. In this editorial, we explore Inspired Interactive’s strongest markets, key factors behind its success, standout titles, and what’s on the horizon for the division, including Inspired’s upcoming presence at G2E 2024. Strongest Markets and Key Success Factors Inspired’s iGaming presence is now firmly established in more than 20 global markets, with notable successes in the UK, US, and Greece. Each market boasts a curated content portfolio tailored to meet local tastes that drive player engagement. In the UK, titles such as Gold Cash Free Spins™, Cops ‘n’ Robbers™, and Reel King™ perform exceptionally well across both online and retail platforms, aligning with Inspired’s strategic omni- channel approach. The integration of retail and digital offerings has allowed players to enjoy their favourite games in different settings, leading to widespread popularity. Similarly, Greece has emerged as a strong market with games like Mighty Hot Wilds™, Big Bonus™, and Super Hot Fruits™ gaining traction across multiple platforms.
In the US, Inspired is rapidly expanding with a solid foothold in New Jersey and Michigan, fast growth in Pennsylvania, and
further market launches planned for Delaware and West Virginia later this year. Other markets, such as Italy and the Netherlands, have also shown promising growth, driven by games that cater to the unique gameplay preferences of local players. Attracting the Largest iGaming Customers A primary reason behind Inspired’s success in attracting major iGaming customers is its deep understanding of the global gaming sector, which is crucial to building trust within the industry. Its commitment to delivering a world-class service through strong commercial and support teams
42 OCTOBER 2024
A recent, standout innovation from Inspired is Hybrid Dealer®, which blends the elements of traditional live-dealer gaming with RNG technology. This product offers a scalable, cost-efficient alternative to live-dealer setups, empowering operators to deliver a real-life experience without the need for multiple studios. Inspired’s Hybrid Dealer platform allows the inclusion of unique features, such as bonuses and side bets, that wouldn’t be possible in a traditional live dealer environment.
has solidified Inspired reputation as a trusted partner. Moreover, Inspired’s emphasis on open communication, information sharing, and fostering long-term relationships with operators has helped to build its reputation as a leading supplier of digital games content. Brand familiarity plays a significant role in resonating with both players and operators. Inspired’s long- standing presence in the retail sector has allowed the organization to develop iconic titles such as Gold Cash Free Spins™, Reel King™, and Cops ‘n’ Robbers™, which continue to perform well online. The Cops ‘n’ Robbers™ series, for example, has evolved with each release, introducing new mechanics while maintaining the core features that players love. Seasonal favourites including Cops ‘n’ Robbers Trick or Treat™ and Cops ‘n’ Robbers Big Money Christmas™ have also performed exceptionally well, contributing to the company’s status as “the home of the seasonal game.” Inspired’s growth in the US has been driven by a curated games portfolio and noteworthy collaborations with major operators such as BetMGM and Caesars, leading to the creation of branded and bespoke content. Innovation with Hybrid Dealer® Product
Hybrid Dealer® is also highly flexible, allowing operators to customise branding and roll out new games regularly, ensuring a fresh and engaging portfolio. This innovative solution is poised to offer significant advantages in terms of scalability and cost-effectiveness, making it a compelling choice for iGaming operators.
Top-Performing Titles and Future Plans Among Inspired’s most successful titles is Gold Cash Free Spins™, which has consistently topped performance charts since its launch in 2020. Close behind is Golden Winner™, a 2023 release that continues to garner global attention. The Cops ‘n’ Robbers™ series, including Cops ‘n’ Robbers Bigger Big Money™, continues to captivate players with its beloved characters, fun gameplay and strong brand recognition.
To maintain this momentum, Inspired plans to expand its offerings by building on the popular mechanics and themes that have driven past successes, as well the introduction of new gameplay features for fun iGaming experiences. In addition, the company is looking to further expand into new territories such as Brazil and South Africa, where it will curate content specifically tailored to local players. What to Expect at G2E 2024
Looking ahead to G2E 2024, Inspired is set to showcase several exciting developments. One major highlight will be content related to Hybrid Dealer®, which promises to revolutionize casino gaming with more scalability and flexibility. Additionally, the company will present its trio of progressive jackpot games, including Fortune Bao Bao Jackpot Win & Spin™, Mermaid Jackpot Win & Spin™, and Cleo’s Jackpot Win & Spin™, which have already proven popular in New Jersey. Inspired’s presence at G2E is always highly anticipated, and this year promises to be no different. With an array of exciting content and industry-leading products, Inspired is set to make a significant impact at the event, continuing its upward trajectory in the global gaming market.
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