ONLINE NEWS
Digital Sports Tech launches in Nordics D
igital Sports Tech (DST) has expanded its service offering into the Nordics market through a new partnership with Coolbet. Under the agreement,
Coolbet will offer DST’s ‘Player Props’ and ‘Quick Pick Accumulators’ products. Build Your Bet allows players to create performance
or proposition bets on any player and statistic for a number of major sports events such as football’s English Premier League. Quick Pick Accumulators enables users to create same game accumulators combining player markets and the most popular match markets.
Anders Karlsen, chief operating officer at Coolbet, said: “Our customers are much more statistics-driven than a
few years ago, so we are delighted to offer a product where customers can use their knowledge to use and build their own bets.” Ari Lewski, executive director at DST added: “Moving into the Nordics for the first time is a landmark moment in DST’s history; it demonstrates the broad appeal in the quality of our offering from operators and players across the globe.”
TGC goes live with William Hill T
he Games Company (TGC) has announced the launch of its in-house content as part of a strategic distribution deal with William Hill via NYX Gaming
Group. TGC supplied the content using their RGS, powered by Black Cow’s Open Gaming Architecture (OGA) software.
The first game to launch is Mariachi Mayhem - an exciting 5-reel slot with a fun and festive Mexican theme. This will be followed with more slots and instant win games being added monthly.
“The Games Company platform allows us to deliver
premium casino content quickly and easily to operators,” said Hans Winkelmann, Managing Director of The Games Company. “We are delighted to be working with William Hill and NYX Gaming Group and excited to be able to deliver casino content to the gaming market.”
Playtech BGT Sports hails success of BetTracker
P
laytech BGT Sports has paid tribute to its BetTracker product after revealing that downloads of the application have more than doubled since
the start of the club football season. The app allows retail
customers to track and cash-out bets on a mobile device that have been placed on the firm’s in-shop self-service betting terminals, even without an account. BetTracker is currently available in over 2,000 shops
across the UK and Ireland, and since the season kicked off, the app has experienced more than 30,000 bet ticket scans and transfers. John Pettit, managing director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “BetTracker has been very well-received since its launch and has really taken off in the last few weeks. It’s a unique app that provides players with the ability to track
their bets on the move and cash out if they choose. From an operator point of view, it increases the number of bets placed in shops by appealing to both new and existing customers; it also directly increases revenues as more bet tickets are ‘cashed out’ once they are transferred to BetTracker. “We’re now confident it will be taken up be even more shop customers as we head towards the all-important World Cup next summer, with our operating partners reaping the rewards.”
Meanwhile, Playtech has completed the acquisition of technology, intellectual property and certain customer assets from ACM Group. Playtech announced in August that it had agreed a deal for ACM, known in the industry as ‘Alpha,’ to join the TradeTech Group. In addition, the brand TradeTech Alpha has also been created to deliver bespoke risk management and trading solutions to B2B customers.
Popular slot titles including The Dead Escape, Fire Rooster, Bird of Thunder, and Panda Panda will soon go live on the platform, as well as Habanero’s latest release, Scruffy Scallywags.
Daniel Long, Head of Sales at Habanero, said: “This agreement with Chippy Software is the latest move in our ongoing efforts to improve the reach we have across the globe. The deal also highlights how our engaging and immersive games have such a broad appeal to players in all territories. We’re thrilled to have partnered with Chippy Software and look forward to a long-term relationship with them.” Alex Joel, Sales Director at Chippy Software, said: “We’re committed to bringing our partners the very best games available in the industry. Partnering with Habanero will enable us to significantly improve our offering.”
Habanero partners with white label
provider Chippy Software
Q
uality slots and table games developer Habanero has signed a content deal with
leading white label provider Chippy Software. Under the agreement, Habanero will provide Chippy with access to its expanding product portfolio of HTML5 games for all its partner operators.
OCTOBER 2017 63
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