ONLINE NEWS Quickspin agrees Norsk Tipping deal S
wedish slots specialist Quickspin is to supply Norsk Tipping with its award- winning HTML5 casino games. The
state-owned Norwegian operator’s players will have access to Quickspin’s most popular titles Big Bad Wolf, Spinions Beach Party, Crystal Queen, and Sevens High from January 2018, with further new and existing games to follow. Daniel Lindberg, CEO of Quickspin, said: “This agreement with Norsk Tipping is an important one for us in the Nordic region and
we’re excited about offering our games to Norwegian customers. Our slots have proven to be strong revenue drivers at a host of operators over the last few years. We have no doubt Norsk Tipping will experience similarly positive results.”
GAMING1 awarded Colombia license
G
AMING1 has been the first international company to obtain a casino and sportsbook license under Colombia’s
new regulatory regime in a 50-50 share capital joint venture with local operator Vicca Group. The result of the partnership is
Zamba.co, which at launch is available on both mobile and desktop and offers an impressive selection of games that includes roulette, blackjack and slots.
The initial wave of titles is exclusively
provided by GAMING1, with more certified providers to be added in the coming weeks. Sylvain Boniver, GAMING1 CEO, said: “Colombia is setting the benchmark in Latin America, with its robust regulatory framework similar to those seen in the European market, and to be the first to launch a combined casino and sportsbook underlines the strength of our approach.”
Having been active in the Colombian market
for more than 25 years, Vicca Group operates in 16 locations and has a presence in six major cities across the country. GAMING1’s Director of Latin America, Victor Araneda, added: “Achieving this licence has been an exciting and rewarding process, and we appreciate the initiative and support of the regulator, Coljuegos, regarding the online legislation. We hope other regulators in the region will follow their lead.”
ALEA acquires LadyLucks from IGT
A
LEA, operator of the world’s first 3D virtual reality online casino, SlotsMillion, has significantly
strengthened its presence in the UK market following its acquisition of the
LadyLucks.co.uk brand from IGT. ALEA has taken charge of the brand, and has already made major changes by migrating the site to the ALEA platform and increasing the total number of game providers from two to seven.
LadyLucks.co.uk launched back in 2004 as the market’s first mobile-only casino, but now, under ALEA ownership, boasts 80+ games from the likes of Microgaming, NetEnt and IGT, available across both desktop and mobile channels.
The ALEA takeover also means players will be able to access games on desktop for the first time, along with slots with free spin features. In addition, the
LadyLucks.co.uk game portfolio will be bolstered with more titles over the coming months. The news comes hot on the heels of ALEA being awarded a licence by the UK Gambling Commission to launch its innovative 3D virtual reality
casino SlotsMillion to UK players for the very first time. ALEA co-founder, Alexandre Tomic, said: “We see huge potential for the LadyLucks brand to become a power player in UK online casino, and with the help of Sarah Quinan, our new LadyLucks Casino Manager, will become a force to be reckoned with.”
Ninja Casino push in Scandinavia G
lobal Gaming has rolled out a brand new multi-media advertising campaign for its award-winning flagship Ninja Casino brand,
marking the largest marketing investment in the operator’s history. The campaign forms a vital element in Global Gaming’s growth strategy, with the company readying its IPO as it plans to list on Nasdaq First North to help fund its global expansion plans. The initial 30-second TV spot features the iconic Ninja character, who performs action hero-like moves to jump over buildings
62 OCTOBER 2017
and cars to provide lightning-quick winnings to a lucky winner. The character is sent out by Daimyo, the Japanese ninja leader, who is based at the operator’s Dispatch Central office. Over the next 10 months, the series of
advertisements will be shown across major TV channels in Sweden and Finland, including TV3 and Kanal5, Discovery and Eurosport, as well as Spotify and Bauer and MTG radio networks. Display adverts will also appear in Swedish newspapers, such as Expressen and Aftonbladet, in addition to online video campaigns with matching material.
“The Ninja Dispatch Center campaign is about portraying Ninja Casino as a modern, well-oiled
and efficient casino. Given our USPs, the overall messaging and visuals stays clear of the
typical, worn-down industry clichés and instead throws you into an action-packed film starring a strong female ninja overcoming any and all obstacles on her mission to deliver that win swiftly,” said Global Gaming creative consultant, Macs Moser.
Its flagship B2C brand Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.
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