G2E REVIEW
Merkur Group Finalizes Acquisition of Gaming Arts
Marcel Heutmekers I
n May of this year, Merkur Group was granted a license to manufacture and distribute Merkur products in the state of Nevada. At the same time, the Nevada Gaming Commission approved the acquisition of Gaming Arts, LLC, a Las Vegas-based gaming technology provider. This transaction was successfully completed on September 15.
“The acquisition is a key element of our re-entry strategy into the U.S. market, one of the most respected and strictly regulated gaming markets worldwide. With Gaming Arts, we are now able to place Merkur products directly in a wide range of U.S. jurisdictions. This marks an important step in expanding our international growth beyond European borders,” said Dominik Raasch, Management Board Member, Merkur Games. Gaming Arts is recognized as a pioneer in technological innovation in the U.S. gaming market. Its current 68-member team develops slot machines, games, bingo and keno solutions, as well as electronic table games, with a clear focus on the requirements and preferences of the U.S. market. As part of the acquisition, the portfolio will be expanded to include Merkur cabinets, highlighted by the recent U.S. launch of the Mod Ex family paired with Gaming Arts game content.
Guenter Bluemel
“This partnership elevates everything we’re doing at Gaming Arts. With Merkur’s global reach and resources behind us, we are positioned to deliver bold innovation and world-class execution like never before. We’re energized, aligned, and ready to write the next great chapter in this company’s story,” said Robert Ziems, CEO of Gaming Arts.
Firmly established in the U.S. gaming market, Gaming Arts brings with it a strong national network and an extensive customer base. “Gaming Arts is licensed in more than 155 jurisdictions and has extensive operational expertise. This facilitates exciting growth opportunities in North America, strengthens synergies within Merkur Group, and contributes meaningfully to our global expansion,” concluded Lars Felderhoff, Chairman of the Management Board of the Merkur Group.
MERKUR GROUP WELCOMES MARCEL HEUTMEKERS
Merkur Group is continuing its clear strategy of growth and expansion, underlined by the latest addition to its leadership team: Effective immediately, Marcel Heutmekers
40 NOVEMBER 2025
has joined the German-based gaming specialist as Senior Vice President Merkur Games International, where he will be responsible for strengthening the company’s presence across international gaming markets.
“Marcel Heutmekers is an exceptionally experienced and highly qualified industry expert who has gained extensive knowledge through a wide range of positions,” says Dominik Raasch, Management Board Member, Merkur Games. “His expertise, combined with his deep understanding of international gaming markets, will be an invaluable asset to Merkur Games.” In his new role as Senior Vice President Merkur Games International, the 51-year-old will focus on driving growth in existing markets while also establishing the Merkur brand in new territories. “My goal is to position Merkur Gaming, together with my team, as one of the leading providers of high-quality gaming products in international markets,” explains Marcel Heutmekers. “I am truly looking forward to this new professional challenge, to working closely with my new colleagues, and to the many successes we will achieve together in the coming months and years.”
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