G2E REVIEW
SUZOHAPP returns and reconnects at G2E Las Vegas 2025
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UZOHAPP made a confident return to G2E Las Vegas this year, reaffirming its position as a leading provider of cash management and payment solutions for the gaming industry.
The company’s booth featured a curated selection of its broad portfolio - from essential hardware components to fully integrated self-service terminals - designed to meet the evolving needs of operators and OEMs alike.
“SUZOHAPP has been through quite a transitional period in the last 12 months,” said Geoff McDowell, President of SUZOHAPP. “This year was all about reconnecting - with our customers, our partners, and the broader industry. G2E is the one place where you know you’ll meet everyone who matters, making it the perfect
platform to reintroduce ourselves.” Rather than showcasing its entire catalog, SUZOHAPP opted for a focused product presentation, spotlighting solutions that best reflect its core strengths. This approach enabled the team to engage more meaningfully with visitors and demonstrate a renewed commitment to innovation and customer-centricity.
“We’ve had fantastic meetings with a lot of new people - some discovering SUZOHAPP for the first time, others seeing us in a fresh light,” McDowell added. “It’s been energizing to share what we’re capable of and begin building new relationships.” The company’s presence at G2E also reflected its internal evolution. Over the past year, SUZOHAPP has undergone significant organizational changes aimed at streamlining
operations, enhancing product development, and strengthening its global support infrastructure. These efforts are already yielding results, as evidenced by the enthusiastic reception from attendees and the quality of conversation throughout the show.
Looking ahead, SUZOHAPP plans to build on the momentum from G2E by deepening customer engagement and expanding strategic partnerships. With a renewed sense of purpose and a clear vision for the future, the company is well-positioned to deliver innovative, high-impact solutions across the gaming, amusement, and sports betting industries.
SUZOHAPP looks forward to seeing you at ICE in Barcelona from January 19–21, 2026, at booth 3F24.
NOVEMBER 2025 33
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