CASINO NEWS
MORE creative unveiled in support of ICE 2024
‘ICE Gives you MORE’ is the powerful and confi dent pledge adopted in support of the 2024 edition of what is the largest and most infl uential business- to-business expo in international gaming. The creative, which has been unveiled by show
organisers Clarion Gaming will appear across all media channels and on all marketing assets in the lead-up to ICE 2024 (6 – 8 February) the last edition of the show to be held at ExCeL London prior to its relocation to Barcelona in 2025. Explaining the thinking behind the creative
Stuart Hunter, managing director at Clarion Gaming
said: “I am delighted to unveil our MORE campaign in support of ICE 2024. Every year we undertake extensive post-show research among our various stakeholder communities and a consistent theme in their feedback is the sheer scale of the ICE experience measured both in a quantitative and a qualitative sense. “What this refers to is the opportunity ICE
delivers to engage with the huge number of exhibitors who choose to show at ICE as well as the quality of the business enhancing opportunities arising from those connections. “MORE: is a proud statement, a pledge to the
entire industry to deliver in a way that only ICE can achieve by connecting the entire gaming community of suppliers, operators, legislators and regulators.” He added: “Our mission is to provide the
industry with the most professional, authentic and business-centric environment fuelled by MORE: connections, MORE: inspiration and MORE: learning.”
Advantech-Innocore expands M-Series gaming platform range
Advantech-Innocore is set to introduce the DPX®-M266, a new product in its DPX®-M Series gaming platform range. The DPX-M Series products are multimedia
engines optimized for gaming OEMs through their modular expansion architecture. The DPX-M266 is a versatile gaming platform that uses the AMD Ryzen™ Embedded R2000 processor to deliver improved performance and functionality. The platform’s scalability is achieved through a module expansion slot. This slot can be used for specifi c applications or features, which can be developed in collaboration with Advantech- Innocore’s engineering team or integrated into the system by the customer. Craig Stapleton, product director for
Advantech-Innocore, commented: “The DPX-M266 represents the latest in our very popular M series product family.
EVERI Apr19 CI:Layout 1 Its versatility 05/04/2019 09:06 Page 1
combined with great multimedia performance make it an ideal platform for customers who already have their own IO/security hardware or who do not need the full feature set of IO, COMs, security, and intrusion that we offer on our other platforms. Customers’ own IO cards can be integrated with the platform via the side expansion bus to form a robust logic platform. Alternatively for customers who just need a reduced feature set Advantech can provide simple IO modules to provide just the IO required for the particular application.”
Discerning operators know that every player deserves to feel like a V.I.P. In today’s greatly diversifi ed gaming landscape with traditional brick-and-mortar venues alongside constantly on-the-go-available iGaming offers, land-based operators are seeking to implement
differentiating incentives to distinguish their venues by way of unique selling propositions as opposed to the iGaming offer. They give much thought to service and hospitality, soundscape and ambience, fl oor layout and ways to improve the customer journey.
NOVOMATIC has ventured one step further and gone above and beyond in developing the next-generation Very Important Player
X-perience. Premiering at the G2E in Las Vegas, NOVOMATIC has launched its sophisticated new product line aimed at the most discerning player segment – and, of course, at operators who want to show their appreciation of their players with a corresponding top-class gaming entertainment offering. The V.I.P. X Royal™ 1.85, the impressive V.I.P. X Dream™ 3.43 and the space-optimized V.I.P. X Lounge™ 2.32 introduce exceptional luxury gaming with exquisite V.I.P. comfort, extra-high and extra- wide game screens and an integrated sound system in the comfy armchair which all add up to create a most intense gaming experience and maximum player immersion.
Thomas Schmalzer, VP global sales and product management at NOVOMATIC AG, said: “We challenge operators to think big. But not only that. With our products, we aim to nurture the USPs of land-based gaming, focusing on distinguishing aspects like social, emotional and authentic sensory stimulation. With this sophisticated new V.I.P. X premium line,
operators will introduce a truly exceptional Very Important Player X-perience on their fl oor – and their guests will love how that feels.”
6 NOVEMBER 2023
NOVOMATIC introduces the Very Important Player X-perience
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