G2E LAS VEGAS REVIEW DR Gaming Technology
Matt Broughton caught up with Jurgen De Munck (CEO), Alex Stiglich (MD: Colombia, Paraguay, Peru & Uruguay), and Alfredo Moreno (MD: Mexico) as they reflected on G2E 2023.
Matt: Hello gentlemen, and thanks for your time. Booth 4405 remains a great location at the Venetian, and a busy one at that. Jurgen: Yes, we managed to secure this location thanks to RX Global (Reed Exhibitions) a couple of years ago, and it is indeed a winner; right opposite the closest access and egress door to the Venetian itself. Literally everyone passes our booth at some stage during the show, and as such I don’t see us relinquishing this spot any time soon. Alex: Whilst we put a lot of time and effort in scheduling customer and potential customer meetings ahead of the event, this locale does secure us a high number of walk-ins too; often towards the end of the day as visitors stop by on their way out. I can honestly say that either I, or my respective Uruguayan and Colombian colleagues Nicolas and Geffry were doing demos and chatting to customers well after the close on all three days of the show.
Matt: What was the most popular tech you demo’d? Alex: Without a doubt our new web-based reporting suite. The look of it alone, when we were doing demos, ended up drawing further attention and additional ‘feet’. I really must commend our developers in Graz, Austria – what we now have is something really special. Granted we have always enjoyed considerable custom based on our initial reporting software, but this is next level. The functionality, ease of use, uniform UI and interoperability between player and operations reporting is quite phenomenal, and the speed unprecedented. Alfredo: I agree. As always, the Mexico office, understandably, had a major presence in Vegas and our customers and prospective customers kept the 6 of us busy too. Everyone had nothing but good things to say with those ‘little’ extras often being the talking point:
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things like being able to switch to either a light or dark mode, and that within a report on games you can simply type a player name in the search bar and move directly to player data without having to change applications or search within a menu for the player data tab. The graph options and pre-populated historical reference periods were also a winner. This new stuff really is (even more) customer-centric – we love it!
Matt: When we chatted ahead of the show Alfredo, you noted the launch of your new Player App at G2E, how did that go? Alfredo: Actually, even better than I expected. The drApp allows players to ‘connect’ to their EGM via an ever-changing QR code presented by our drScreenUltra player interface, or a static code on the EGM itself, and also offers top-up functionality directly via a player’s bank
card – these two bits if tech were a hit on their own. Jurgen: The drApp was also quite a discussion point for the marketeers at the show, not just the Slots and Tables managers. It was really great to see how they immediately caught on to the communication opportunities it presented to them. The fact that direct push notifications could be sent to individual players, clusters of players or an entire database got them really excited – as we all know, that little round red dot with a number in it showing (unread message/s) on the home page of your phone is a great ‘engagement initiator’.
Matt: DRGT not only managed to navigate itself through the ‘proverbial’ storm post-COVID but has shown some considerable growth since then… Jurgen: Luckily, we were almost debt free ahead of the onset of the initial lockdowns, and as such, in a very fortunate position – one many businesses wished they were in too in 2020 when it all started. You know we celebrated our 20th anniversary in 2023 and I can proudly say that after two decades of solid organic growth we remain a financially sound company – in fact we’ve actually grown our installed base by I’d estimate in excess of 15% since the beginning of last year. I count ourselves fortunate, but as the saying goes you (often) make your own luck.
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