G2E LAS VEGAS REVIEW Merkur Celebrates
‘Highly Successful’ G2E As is often said, good things come in threes. That was certainly the case for Merkur, at what proved to be another hugely successful edition of G2E in Las Vegas.
Athanasios ‘Sakis’ Isaakidis F
irst came the overwhelmingly popular reaction to the brand new Merkur booth and its Top Level Merkur Bar. Broadly
similar in concept but far different in its finished form from its predecessor of recent years, the design and construction of the new booth proved to be an attraction in its own right. With a more open walk-through design and its stunning appearance, the booth presented an amazing background for its product contents and a great platform not only for Merkur but also for the supporting Group companies, GeWeTe, edict egaming and Bede Gaming. Secondly, ahead of G2E it had been predicted
by Merkur that this event would be of major importance in regard to its ongoing business development throughout Latin American markets. This absolutely proved to be the case as the executive teams from Merkur’s LatAm subsidiary companies in Argentina, Colombia, Mexico, and Peru all combined to make this G2E a heavily LatAm-centric event as visitors from the region thronged the Merkur booth for all three show days. There indeed was much for visitors to see.
Merkur has rapidly become a major source of supply in the Linked Progressive Jackpot games category and G2E saw two more additions to this sector’s portfolio. On display at G2E were two new products, both with Chinese themes, 88 Gems and Reign of Riches. Both products featured multiple new base games, stunning graphics, and outstanding sounds. With its 5 level jackpots and quadruple main characters 88 Gems also featured permanent Gems and also added Gems
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in its game play while Reign of Riches presented common symbols and incrementing multipliers as exciting new player attractions. All four Merkur LatAm subsidiary companies
reported large numbers of customers and visitors from their respective countries and beyond: Merkur Argentina, for example, saw customer visits from both its neighboring countries, Paraguay, and Uruguay. Thirdly, and speaking at the close of G2E,
Merkur’s Chief Executive, International, Athanasios “Sakis” Isaakidis, expressed himself as being very happy with the results: “These have been a remarkable three show days. With a reported 25,000 visitors and a great atmosphere. Merkur fully played its part with a very strong team performance in our great new booth setting. If good things really do come along in multiples of three, then this year’s G2E definitely provided the proof. I want to thank our entire team for all their hard work and dedication in making this an outstanding success and for raising the international brand value of Merkur once again.”
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