G2E LAS VEGAS REVIEW
Light & Wonder unveils innovative offerings at G2E 2023
Leading cross-platform global games company presents ground-breaking games, hardware and solutions to elevate the player experience.
L
ight & Wonder showcased its diverse portfolio of innovations for land-based casinos and the digital gaming sector at
the 2023 Global Gaming Expo in Las Vegas. The Company unveiled cutting-edge
content housed on revolutionary hardware within its G2E booth #1116. The portfolio reflects the company’s unwavering dedication to enhancing the player experience through dynamic customer- focused solutions. “Light & Wonder is proud to present a
stellar lineup of new and beloved content at this year’s G2E, reaffirming our commitment to building great games for multiple platforms,” said Matt Wilson, CEO of Light & Wonder. “Our focused investment in research and development underscores our commitment to delivering customer-centric innovation and an unparalleled player experience.”
Gaming innovations showcased within L&W’s booth #1116 included: Slots That Excite: Building on the global success of the Company’s MONOPOLY-themed content, Light & Wonder introduced three new MONOPOLY games housed on the all-new LANDMARK ™7000 MONOPOLYCASH WHEEL™. The new hardware marks the evolution of the top-performing Landmark 7000 gaming machine and will debut alongside the Landmark 7000 Transparent. The Landmark 7000 Transparent brings video elements to the stepper space with a video reel glass screen for dynamic content delivery. The stand-out cabinet will launch with four all-new titles including HUFF N’ PUFF™ 3 and BANG! BAM! BOOM!™ Elevated Class II Content: L&W demonstrated its commitment to Class II content with the unveiling of the game- changing REEL WINNERS™ Wide Area Progressive (WAP) Link. The innovative link made its G2E debut with the Class II version of the top-performing FRANKENSTEIN theme on the COSMIC™ cabinet. Introduced earlier this year, the cabinet offers a built-in reserve for a faster reset to deliver a seamless player experience. Industry-Leading Table Games: The Company’s new table progressive system featuring a never-before- seen coin sensor technology made its premiere within L&W’s G2E booth. This industry-fi rst technology offers a built-in LCD screen, an eye-catching 27-inch LED-trimmed sign and updated software with new
52 NOVEMBER 2023
bonusing features and enhanced reporting. Attendees experienced Light & Wonder’s
POWERX™ ROULETTE which takes the classic roulette experience to the next level with a two-level progressive jackpot and offers players the chance to win up to 750 times the value of their wager on a single number. iGaming: The Company shone a spotlight on its expanded content roadmap and upcoming network capabilities as part of its iGaming portfolio. Attendees got a firsthand look at innovations such as True Multiplayer, operator-funded marketing jackpots, daily free games, player retention mechanisms and in-game tournaments. Systems: The Company’s system-agnostic global platform, L&W ENGAGE, was also on display within the L&W booth. L&W ENGAGE enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform. With L&W ENGAGE’s new Artificial Intelligence tool, operators have access to insights such as player habits, offer preferences and the ability to push real-time marketing to customers. The system’s third-party integration allows for a seamless experience at any property.
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