BETBAZAR
immersive Esports live streaming and coverage, striving for a new era of interactive gaming. Betbazar also provide coverage various of popular games, including; CS:GO, Esports basketball, hockey and football content. Every company faces as many challenges and hurdles as the next; Alex looks back at some difficulties that he has faced and how Betbazar overcame them to reach their five-year milestone. “I actually find it quite surprising that the company is already five-years old. There’s a big part of me that feels like we’re still working in a start-up because we have people with such broad responsibilities – and that’s a mindset that I’ve always tried to retain as I believe encouraging this kind of atmosphere can lead to very good results.
“On the other hand, five years is a long time and I think it’s been a challenging period not just for us, but for the industry in general. We started just as the COVID-19 pandemic hit and I think all the work we did in that period has ultimately been the catalyst for our success. We came into the situation well prepared, and we picked up a number of clients who are still with us today, so I think having the adaptability to work in difficult situations has really helped us survive and flourish over the years.”
With Betbazar having a strong presence in Kyiv, Ukraine, Alex explains how the conflict in Ukraine has affected the process. “This was a difficult time for everyone concerned. I would say the lessons learnt during COVID-19 did help in some aspects, because we were working from home and we set-up to succeed remotely. We started as a sales house for one company with one product and now we have about seven, so we’ve become more of a digital marketplace. I think the term ‘ecosystem’ is often misused, but we’re definitely trying to build something along those lines. We’re still supporting our people in Ukraine and will continue to do so, but that has been one of the biggest challenges for the company on an existential level.”
Throughout the business’ progression, there have been both difficulties and successes, and Alex feels as if problems are crucial for creating new opportunities, he says, “You’ve probably heard enough inspirational speakers telling you that the Japanese words for ‘problem’ and ‘opportunity’ are one and the same, but for Betbazar it really has been like this. Each time we’ve faced a challenge, it’s opened up new possibilities for us that we’ve always tried to explore.
“I’m particularly proud of our growth in terms of employees over the past five years and we now have great new professionals in the team, who have been absolutely key to our success. We work together as a group and have strategic sessions every quarter where the whole C-level team make the decisions for the company, so it’s definitely not just down to me or my ideas alone. As I mentioned previously, the number of new partners that we’ve taken on is also a major highlight that has given us more opportunities as
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we’ve continued to grow, and on an internal level, we’ve completely rebuilt our IT infrastructure to provide a smoother experience for all our clients.”
Betbazar will be looking to further evolve their company for the next five-years, using their expertise learnt from prior years to continue to evaluate the iGaming industry and observing any new trend that emerge. Highlighting some of their philosophies and goals for the future, Alex thinks diversifying the business is going to be key, “like an actor who has one great role that people always refer back to, when a company is successful in providing a specific service, sometimes that’s all they get remembered for – and we don’t want to be that actor. “I truly want us to become an international digital marketplace where you can find all kinds of products, so we’re going to continue taking on new partners until that goal becomes a reality. Of course, this will mean that we’ll have to enter new markets as well. We’ve already started to look at Latin America and I’d also like us to enter
Asia in the coming years too – ideally with a product that we’ve developed in-house. This will obviously require us to take on new staff and I’m excited to see how our company grows. We’ve already gone from four to forty employees without ever losing our boutique philosophy and I hope that we continue to expand in this same spirit going forward.”
Betbazar be will continue to use their dynamic approach, connecting more creators of best-in- class content to supply a greater selection of products to its clients. With a niche for uniqueness, they will be aiming to strengthen their portfolio while also ensuring the content is the highest possible standard both in terms of trustworthiness and innovation. Alex has demonstrated that Betbazar is extremely passionate about communication, saying “we’ll continue to listen to feedback from our partners to better identify any pain points they might have, which will in turn allow us to further tailor our offering and ensure each product we offer provides the greatest benefit.”
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