ONLINE NEWS
Fair Play Casino and Stakelogic form exclusive partnership
Fair Play Casino players can now access Stakelogic’s in-demand slot and live casino portfolio, as well as an exclusive Chromakey Studio table.
Stakelogic, the innovative provider of creative casino content, is proud to announce a new partnership with leading Dutch operator Fair Play Casino. The developer’s unique brand of online slot action and live casino content will be made available at the casino, with the integration managed by Relax Gaming.
Fairplaycasino.nl will also receive a fully customised blackjack table thanks to Stakelogic’s innovative Chromakey Studio technology.
The Netherlands has been a key strategic market for Stakelogic for several years, and Fair Play Casino will mark a significant step forward in that expansion. The operator is the fifth biggest in the market, catering to a large portion of Dutch players.
Those players will now gain full access to Stakelogic’s full suite of online slots. This includes new releases like Fugly Pets, Dragon’s Dawn, and Manimals, as well as classic Stakelogic slots. These classic slots combine nostalgic gameplay and retro designs with modern graphics and capabilities, ensuring plenty of variety for players.
Per the deal, Fair Play Casino’s casino lobby will be enhanced by the presence of Stakelogic’s live casino catalogue. Each of Stakelogic’s live games is designed to provide a thrilling, immersive gameplay experience using the latest streaming and broadcasting technology.
Future Anthem unveils major upgrade to Amplifier AI Optimise module
Amplifier AI’s Optimise module upgrade enables studios and operators to see how players really play casino games.
Future Anthem has announced a major new upgrade to its all-in-one personalisation product Amplifier AI, including enhanced features and functionality for the popular ‘Optimise’ module which shows expertise views of player and game behaviours.
With quick views and a simple-to-use interface, ‘Optimise’ analyses millions of anonymised bets to enable product and commercial teams to clearly identify the player behaviours driving gaming activity, therefore increasing player engagement by empowering data-driven decisions. The latest improvements to Optimise include powerful player clusters that utilise AI to analyse how different players play games. This allows customers to make behavioural comparisons across games, regions, and brands. This also allows driving key decisions for promotions, positioning, and design.
Additional upgrades allow customers to index game launches, comparing and benchmarking early activity against prior releases, track performance using granular gameplay views, and access capabilities that identify growth opportunities including game retention and opportunity games.
Chris Conroy, chief data & product officer at Future Anthem, said: “Significant financial
investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. It’s quick to launch and easy-to-use, a great demonstration of the power of great technologies applied to granular game data.”
Optimise is already a powerful tool for others in the industry, as noted by Tom Wood, ceo at RAW, “My daily routine starts with Amplifier AI’s Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches.”
GameCode, a pioneering iGaming provider, is proud to announce the debut of its immersive slots portfolio in Michigan and New Jersey exclusively launched with BetMGM. Smash hits from GameCode’s revolutionary studio include Boom Boom Boom, HammerCash, Gold Gold Gold and the Super3 series. GameCode has quickly forged a dominant position as the #1 emerging slot supplier in Eilers and Krejcik’s top performance report. Building on this momentum and increasing month-on-month metrics, plans are underway for GameCode to launch in Connecticut, Ontario, and Pennsylvania.
Matt Hanski, GameCode CEO, commented: “Our strategy is focused on creating great games, and it clearly pays off when looking at the E&K performance data. We’re seeing very strong traction with our hand-picked portfolio of games no matter which metric you used for comparison. More games will launch this year as we deliver on our expansive roadmap and consolidate our position in North America, the most competitive content market globally. We are happy that our deep understanding of the market is paying dividends and we are excited to launch more games that will grab the attention like Boom Boom Boom.” Wojciech Ziniewicz, GameCode CTO, added: “I’m proud that our technology driving our game creation process is working excellently. In the North American market, our state-of-the-art Remote Gaming Server (RGS) allows our games to take centre stage. Having very innovative games must be complemented with rock-solid technology.”
GIO JUNE 2024 5
GameCode launch new slots with BetMGM in Michigan and New Jersey
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