IGB LIVE 2024 PREVIEW RubyPlay Dr. Eyal Loz
America through major commercial agreements, which will be enabled through the countless network opportunities at iGB Live. Commenting further on the iGB Live involvement, Dr Eyal Loz, CPO of RubyPlay, says: “Trade shows like iGB Live give us the opportunity to exhibit our product offering and tease upcoming releases, as well as work towards building stronger relationships with operators to ensure our games reach the widest audience across all regulated markets.” Over the course of the last 12 months the provider has designed and developed engaging content to add to its 100+ strong immersive catalogue, including a plethora of bespoke titles and game development services that has aided its relationships with operators globally.
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ubyPlay is set to showcase season two of its Immortal Ways series’ at iGB Live in Amsterdam, which includes a new title that celebrates this summer’s Olympic Games held in Paris.
RubyPlay has enjoyed a successful start to 2024, driven by the launch of various new games under its Immortal Ways series, as well as also continuing to amplify its reach into new markets across both Europe and Latin
Altenar A
The provider’s successful Immortal Ways franchise has been well-received by players across various jurisdictions, setting new records for the company in overall bets, session lengths and retention rates. RubyPlay will demonstrate the product’s success at iGB Live, showcasing both Immortal Ways Sweet Coin and Immortal Ways Champions, its upcoming title celebrating the 2024 Paris Olympic Games.
Immortal Ways Sweet Coin marks the beginning of the highly anticipated season two of the game series, offering players cascading wins and wheel spins that add a fresh twist to the popular Immortal Arrays. This candy land themed adventure sees Coin Wheel symbols triggering the Prize Wheel
bonus feature which randomly assigns either jackpot, credit value, multiplier or collect options.
Immortal Ways Champions, which release date coincides with the start of the 2024 Olympic Games, is a sport themed slot that sees players competing to win big across the game’s six reels, with winning combinations removed and new symbols cascading until the end of the round. The Immortal array is won when all the positions are fi lled with gold medal symbols.
With Immortal Ways being the focus of attention at iGB Live for RubyPlay, the exhibition gives delegates the opportunity to learn how the series can further enhance player engagement rates and long-term growth and optimised gameplay. Dr. Eyal Loz, continues: “We’re extremely excited to showcase our successful Immortal Ways series at iGB Live and celebrate the hard work and innovation from the RubyPlay team.
“The RubyPlay team has worked incredibly hard to develop this innovative mechanic and we are proud that Immortal Ways presents an entirely new and unique way to enjoy slots, that has seen a fantastic reception from players. We can’t wait to show you all what we have to offer”
ltenar is set to have a stand at iGB Live 2024, showcasing its array of verticals at the event. Located at stand 12-H22 at RAI Amsterdam from 16-19 July, in ambitions to boost its European presence. Altenar have participated in numerous worldwide expos this year already, including the fi nal ICE London in February.
With more features that will be on display at the iGB Live 2024, Altenar will be showcasing their trio of immersive betting tools, including Bet Mentor, Betting Insights and Bet Boost, which all launched earlier this year. Alongside, they will show off their Splash Tech engagement tool, a free-to-play sports product suite.
With a primary focus on LatAm in the early part of 2024, this expo also gives Altenar the opportunity to showcase its personalised and fl exible offering to delegates across all four days in the Dutch capital, whilst having the chance to meet with its European partners.
A host of Altenar’s executive team will be at GIO JUNE 2024 15
the event, speaking to attendees about the company’s wide-ranging capabilities of its award-winning product and making use of the networking opportunities.
Dinos Stranomitis, COO at Altenar, said: “iGB Live continues to grow over the years, that it is now regarded as one of Europe’s leading expos, in one of its most vibrant cities.
“Events such as this are a fantastic opportunity to meet with existing European clients, but there is also a great chance to network with potentially new customers who want to learn more about our world-leading product.”
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