ANDRE GELGI
At IBJR, we prioritize responsible gaming practices and advocate for regulation that ensures the safety and well-being of players
Self-Regulation for the sports betting sector, and appropriately, how have the approved sports betting Brazilian law and regulations responded to that? AG: At the time, we created our Brazilian Code of Advertising Self-Regulation as a response to the signifi cant uncertainties surrounding the aggressive marketing practices of betting houses, often exposing young people to communications about gambling, promoting the idea of easy gains, a source of income, and unrestricted or irresponsible gaming. Our code, based on the best practices used abroad, aimed to establish the initial guidelines for the matter. In partnership with Conar, we collaborated on the creation of the entity’s Annex X, published earlier this year. As IBJR, we consider Annex X an essential tool for regulating digital communications, advertising, and infl uencer activities for betting companies in Brazil, as is done abroad.
RCM: All in all, Brazil is set to become one of the largest betting and gambling economies in the world, and yet there is a large political sector in the country fi rmly opposed to what has become a global mainstream industry. However, in Brazil, gambling opponents have not moved a fi nger against Jogo do bicho, illegal nowadays, which has survived and prospered uninterrupted for more than 130 years. Has IBJR any plans to address what seems to be a harmless popular pastime, but that moves millions unchecked? AG: As previously said, IBJR focuses on raising society awareness towards a healthy and sustainable regulated gaming industry. In other words, a fair and broad regulation seems to be a cornerstone to enable such conditions. If there is a market, we believe it should be discussed, understood and regulated.
RCM: Organizations like IBJR are essential to society, and it is surprising to see that there are countries lagging on such essential programmes addressing risk and responsibility in betting and gambling. Are the companies supporting IBJR prepared to do the same in other Latin American countries? AG: IBJR engages in dialogue with other entities and positions itself as a reference for the creation of new organizations. Our proposal is to broaden the scope of discussions regarding the regulation of virtual and sports betting and
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to become a focal point on the subject. Companies associated with IBJR are present in Brazil, but they are mostly global, have branches throughout Latin America, North America, and Europe, which facilitates contact with other organizations and understanding what is being discussed in other countries.
RCM: Thank you for your valuable comments, Andre, and my fi nal question must be on
IBJR’s position on legislation projects on casino resorts in Brazil. Does your Institution support land-based casinos? AG: At IBJR, we prioritize responsible gaming practices and advocate for regulation that ensures the safety and well-being of players. We believe that any legislation related to the establishment of casino resorts should include robust measures for responsible gaming, strict regulations, and thorough considerations for social impacts.
The RG24seven Virtual Training platfom
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