MACAU BUSINESS
In order to do more non-gaming efforts, we need to be more profitable
Kenneth Feng, chief executive officer and executive director of MGM China
said. “From an operator perspective, the long term is going to… be figuring out how to appeal to a different type of demographic to drive profitability and growth.”
G2E Asia marked its 17th edition this year since debuting in Macau in 2007, and its fourth year being staged alongside the Asian IR Expo, which spotlights technology solutions for integrated resorts, live entertainment technology and sports, hotel design and décor, equipment and sustainable supplies, as well as wine and spirits.
CONCERTS AND SPORTS If the challenge is to widen Macau’s appeal, one obvious lever is entertainment: more concerts, more sporting events and more reasons to visit that sit outside the gaming floor. At a panel at Asian IR Expo, Jeffrey Jiang, executive vice president for entertainment services at Galaxy Entertainment Group (GEG), described how major events can lift spending across a resort’s ecosystem.
Concert nights are becoming a high-margin proposition for Macau’s casino resorts, with audiences spending about twice as much on non-gaming items as they do on a typical day without a show, he said. “Many of our restaurants, sports bars, and retail businesses benefit from major sports events and concerts when they take place at our properties. The fans all gather here, they enjoy the experience and share on social media. This also brings extensive exposure for Macau,” he added. Macau’s concerts also draw heavily from other places, with around 55 per cent of attendees coming from Guangdong province, while more
than 90 per cent travel in from outside Macau. With most concertgoers coming from beyond the city, Mr Jiang said Macau’s transport links and room inventory are being stretched, raising the question of whether the market needs more four-star hotels to serve event-driven visitors. Macau had 45,129 hotel and guesthouse rooms in the first quarter of 2026, up 3.1 per cent from a year earlier, according to government figures. Five-star properties accounted for 57.7 per cent of supply, or 26,044 rooms, while four-star rooms made up 20 per cent and three-star rooms 15.2 per cent. Meanwhile, Mario Ho Yau Kwan, chairman and co-chief executive officer of esports firm NIP Group and the son of late Macau gaming tycoon Stanley Ho Hung Sun, also underscored the role of events, such as sports and esports events, in Macau’s diversification. “International sporting events, professional esports arenas [and] immersive large-scale entertainment experiences together… can define the next chapter of Macau’s identity,” he said.
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