CUSTOMER PROTECTION ZONE – ICE PREVIEW
Gambling Commission to feature in biggest ever ICE Consumer Protection Zone
The central importance attached by the industry to safer gambling has been underlined with confi rmation that the 2023 Consumer Protection Zone (CPZ) at ICE London, will comprise a record 20 stands, up from the 2022 fi gure of 14
T
he CPZ, which has become one of the highest profi le features on the ICE show fl oor will comprise a blend of providers of responsible gambling tools and solutions alongside leading
not for profi t organisations which have been gifted space. Brands featured on the 2023 CPZ include the Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Intuita Consulting, Rightlander, IGT, SG:Certifi ed, W2, Crucial Compliance, LexisNexis, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center for Problem Gaming. Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement and the person responsible for overseeing the development of the Consumer Protection Zone stated: “The CPZ, which was recognised by the industry at the recent Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category is one of the many success stories to have originated at ICE. “The brainchild of the Gambling Commission’s Tim Miller the CPZ has grown from its launch at ICE London 2018 when it featured eight pioneer exhibitors to its current size and prominent location which is adjacent to the main boulevard at ExCeL London. “Thanks to the generosity of industry supporters and sponsors the CPZ has
ICE London 2022’s CPZ
Ewa Bakun, Clarion Gaming’s Director of Industry and Engagement
succeeded in raising £146,000 for gambling industry charities over the last three editions of ICE London and we are looking to build on that really impressive total. “With the return of the major supplier
brands to the land-based sector and the prospect of a record-breaking edition of the world’s most popular b2b gaming expo our aim with the help of the industry is to take
the total to close to £200,000.” Safer gambling organisations GamCare
(£20,000), the Responsible Gaming Council (£20,000) and Better Change (£6,000) were the recipients of the 2022 fund which was made-up of £6,000 donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming and IMG Arena a fi gure which was enhanced by a £10,000 contribution from Ambassadeurs Group.
56 JANUARY 2023
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