COVER STORY
Interblock to Present the Future of Table Games at ICE London 2023
Interblock®, luxury gaming company, will proudly exhibit more innovative products and features than ever before in Booth #S5-250 at ICE London 2023
H
eld over three days from February 7th to the 9th at the ExCel London, ICE London provides gaming establishments and professionals a platform to showcase technology-driven products and solutions that drive revenue.
Throughout the global pandemic, Interblock remained focused and dedicated to its craft and invested into its products and employees, resulting in the development of groundbreaking achievements within the global gaming industry. The company revolutionized distribution methods to attract new players to the Casino fl oors, entice existing players to stay longer, and increase mathematical effi ciencies. Marking its 24th year of participation, Interblock will unveil and copiously demonstrate new forms of technology designed to achieve these metrics and beyond at this year’s ICE London exhibition.
“The London ICE Show provides us the opportunity to meet with some of the most infl uential and cutting-edge operators in the world. The ability to display our team’s innovation and obtain feedback from our customers and partners in real-time is priceless,” said John Connelly, Global CEO of Interblock. “We will display dozens of new products, unique products, features and functionalities, while introducing new upgrades to virtually all of our existing products. As in years past, Interblock will be launching an entirely new Electronic Table Game segment to the Casino industry at this year’s show. The introduction of Live Dealer ETG Pits has been designed to help optimize existing dealer’s effi ciency for virtually every game, through the use of technology.” For the past fi ve years, Interblock revolved around three primary categories - Stadium Technology, Standalone Products, and Universal Cabinets. In October of 2022, the company unveiled a fourth product category - Live Electronic Table Game Pits. In a proactive effort to increase the number of games played, reduce labor costs and payout errors, accumulate supplemental revenue, and enhance security on existing Live Pits, Interblock’s development of Live ETG Pits provide Casinos the perfect solution. Featuring Live Dealers, advanced technology, and the games of Craps, Roulette, Blackjack, and Baccarat in multiple variations, Live ETG Pits are designed to transport existing pits to the future. Live Dealers, guided by Interblock’s Dealer Terminal, encourage play to triple decisions per hour, increase the House Advantage/ Hold Percentage, eliminate overpayments, and provide players an intimate, personalized gaming experience. “After twenty-three consecutive years of exhibiting at ICE, the pandemic halted our participation from 2020 until now. That being said, we are especially excited to meet with our current customers and new visitors and present our latest developments to the global gaming market at this year’s show,” said Gorazd Golob, Senior Vice President of Interblock’s Product Expert Team. “Among the variety of products on display, our booth will highlight two brand new games and, thus far, recipients of an overwhelming positive reaction from the industry – Pick2Win Craps and Bonus Wheel Roulette.” Combining innovation and ingenuity, Interblock’s new Pick2Win Craps elevates the game of Craps as the designated shooter selects which two out of three, color distinctive dice generators will produce the result. The role of the shooter is assigned after every “seven out” occurrence and the player remains the shooter until the next “seven out.” Adding an extra element of surprise, the optional Craps Shutter covers
40 JANUARY 2023
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