CASINO NEWS
Grosvenor Casinos completes rebrand
Grosvenor Casinos is on a mission to broaden its appeal and transform the casino experience for a new generation of players, after unveiling a stylish new rebrand and repositioning strategy. The casino operator, which manages 52
venues across the UK, is rolling out its vibrant new look as part of its strategic approach to create an entertainment for all offer which breaks down perceptions of the traditional casino experience on and offl ine. Featuring an identity which delivers a
creative twist on the classic casino chip, the brand is part of Grosvenor’s strategic approach to modernise its appeal and move away from the stereotypical casino experience which is rooted in traditional look and feel. Striking new imagery combined with vibrant colour palettes will bring to life the brand’s goal to become the entertainment destination of choice for those looking to enjoy best in class table games, premium sports viewing, as well as a destination to indulge in quality food and drink in a stylish, fun and welcoming atmosphere. Sarah Sculpher, marketing director at
Grosvenor Casinos, said: “In an ever-changing and multi-faceted world, repositioning the UK’s leading casino brand was never going to be easy. The scale and complexity of our gaming, leisure and hospitality offer on and offl ine required real foresight and a commitment to deliver change. “Hours of extensive research as well as
customer insight of existing players and casino considerers resulted in a transformational brand identify switch as Grosvenor Casinos looks to set itself apart from its competitors now and in the future. The repositioning exercise was all about opening-up the world of Grosvenor and its amazing team of passionate experts to make it more accessible and welcoming to a new generation of customers who demand more from their time.
Konami’s
employee mobile app wins big
Konami Gaming, Inc. has been named a Gold Winner for outstanding digital media in this year’s MarCom Awards for its Konetic employee mobile app.
“I’m pleased to say the rebrand shouts loud
and proud about what we’re all about as a business, positioning Grosvenor as a stylish and fun destination to enjoy a night out or simply escape from the everyday.” The rebrand includes the launch of a new
TV advert ‘Entertainment Time’ and has already gone live in venue and via
GrosvenorCasinos.com offering players a more seamless navigation and customer journey, coinciding with the launch of a new game ‘Beat The Timer’ which gives players 60 seconds in a skill based challenge to match symbols and win daily prizes. As part of the brand’s new strategic
approach, it will continue its modernisation programme of key casino venues following on from the launch of its new fl agship proof of concept venue Grosvenor Casino Glasgow Merchant City earlier this summer. The £3.5m casino on Glassford Street was
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transformed into a modern destination with the addition of a stylish new bar and restaurant, best-in-class table games as well as the creation of what is set to be one of the best premium viewing areas to watch live sport in the city.
Konetic was selected by a panel of creative industry professionals as a mobile app for business that exceeds a high standard of excellence and serves as an industry benchmark, from among a pool of 6,000 entries across 43 countries. Powered by Konami’s award-winning SYNKROS casino management system, Konetic gives casino teams a robust mobile tool to perform a variety of job tasks on the gaming fl oor including dispatching, jackpot processing, cash can processing, Ticket-in Ticket-out (TITO) redemptions, progressive sign monitoring, and more. Konetic is currently live at initial launch locations, with
expanding installations scheduled through the end of the year.
“Konetic equips casino fl oor personnel and technicians with rapid mobile alerts from anywhere on the property, so teams have comprehensive ability to respond, with full benefi t of managed assignments, status updates, and reporting,” said Tom Jingoli, executive vice president & chief operating offi cer. “Uniquely catering to the casino fl oor personnel workfl ow, the app gives employees a powerful mobile tool to facilitate their day-to-day activities, and we’re proud to make this award-winning technology available to our SYNKROS customers across the globe.”
Backed by near real-time communication with SYNKROS, Konetic drives data to and from casino staff in moments, so they can respond to on-the-fl oor needs with optimal service and effi ciency. Konami’s Konetic app is available for iOS and Android, and leverages a mobile device’s built-in camera for all barcode and ticket scanning. Casino properties have the option to enable and disable differing app modules according to their business needs.
4 JANUARY 2023
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