PLAY’N GO


PLAY’N GO


Casino International’s Matt Broughton spoke with Magnus Olsson, Chief Commercial Officer at Play’n GO, about the events of 2025 and the year ahead.


Matt Broughton: As we’re hurtling towards the end of the year, can you tell us how 2025 has been for Play’n Go? Magnus Olsson: 2025 has been one of the most exciting and significant years in Play’n GO’s history. What stands out for me is how strongly our regulated traffic has grown. This is not a coincidence but the result of consistency, long-term focus and investment in the right areas of the business. We have made an unwavering commitment to regulated markets, and our ability to execute on that strategy, at scale, is now unmatched. Over the past 12 months, this has included adding our sixth US licence, this time in Delaware, where we are already live with Rush Street Interactive’s BetRivers brand. We also launched in Brazil on day 1 of its new


regulatory regime and expanded our footprint in other countries, such as South Africa. On the product side, Blitzways became one of our most successful mechanic introductions in recent years. And we’ve had our fair share of blockbuster releases, perhaps most notably Reactoonz 100, which went live with more casinos upon launch than any other title in our history.


MB: Was there an overarching goal that directed the company this year? MO: We’re guided by the same principles year after year. It’s a relentless focus on regulated markets and on delivering the very best online casino entertainment in a responsible and sustainable manner.


34 DECEMBER 2025


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