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As part of


resonated well within the operator community. Lastly a new feature that we’re really proud of is our Smart Link™ technology. Smart Links are a neat feature in the sense that we can give operators the ability to send messages to their players, whether its SMS, text or email. It will essentially drop a player directly into a deposit flow. When you look at CRM systems in the gaming space, the ability is there to email your players, text them, send push notifications and drop them into a promotional page onto the website, but they have to go through a few more steps to get them to take the action you could be offering, such as a reload bonus or reactivation campaign. What our technology does is allow operators to guide players directly into the payment flow, for example if a player has deposited with Apple Pay in the past, the operator can send them the offer in a tokenised link that will drop that player directly into their cashier, making them just a couple of links away from completing a deposit.


GIO: How long have you been doing Apple Pay and Google Pay in the iGaming space? JE: We started with Apple Pay and Google Pay with our non-gaming verticals that we work within, but for us this is something new we’re bringing into the gaming space. Right now, we’ve got several gaming clients that we’re working with from a contract and integration standpoint, but within months we’ll have multiple integrations out there within iGaming.


GIO: Are there any issues when using Apple Pay and Google Pay within gaming? JE: That’s a good question, we saw the opportunity with Apple Pay and Google Pay when we started seeing greater adoption in the US and our clients were coming to us asking us to integrate Google Pay and Apple Pay. We were proactive and went to Google and Apple. As you can imagine, Apple and Google are very particular when it comes to how their brands are presented within another product,


how their user flows work, and making sure everything a simplistic process. Both are excited about working with us, and even more so about getting a footprint within the iGaming industry, so from that perspective there’s no issue whatsoever. When you look at it, Apple Pay or Google Pay transactions are still credit or debit transactions, it’s the same debit or credit card you would use at a point of sale or typing in your number into the cashier at a gaming site. However, Apple Pay and Google Pay resides in your wallet on your mobile, is tokenised, and has an extra layer of security. It’s really all about watching consumer trends, as I mentioned before. Looking at what these markets are using for payment methods both in gaming and outside of gaming, and making sure from a gaming perspective we have those methods for consumers.


GIO: How are you the only US-based payment processer doing this? JE: PayNearMe has been servicing the iGaming market in the US for over eight years with our cash at retail solution, and we are currently active in 17 regulated gaming markets in the US. We have deep experience and expertise in the US financial and banking systems, as well as the regulatory and compliance environments in both payments and gaming industries. Obviously, there’s payment processing in the US inside and outside of gaming. From a gaming perspective, most of the processors came from the European markets which operate quite differently. You can go to a cashier page in Europe and see 50 different payment methods, and they need those because they’re servicing a lot of different currencies as well as a lot of different markets. PayNearMe has the capability and partnerships to simply the payment process in the US for both operators and players, and launch quickly in current regulated states as well as new ones come online.


GIO DECEMBER 2021 11


our MoneyLine platform, we’ve also introduced a cash-at-cage solution to bridge the gap between the online and offline worlds. This allows players to load and receive cash easily out of their online


accounts at brick and mortar locations.

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