PUSH TECHNOLOGY
customers are deploying apps in weeks not months. Our customers can now integrate feeds very quickly. Whether you’re just filtering, merging or conflating, being able to transform it in-flight becomes remarkably simple.
We realize that gaming companies are constantly under pressure to build and launch new features quickly to stay ahead of the curve. That is why we have developed a low code platform, making it fast and easy for our customers to do just that. We’ve done a lot of the heavy lifting to make building integrations simple and then add that to the wrangling piece, it just makes the proposition so much more powerful because now you not only can integrate and get the data in, but you can also change it quickly and easily to a format that is valuable to you.
SECURITY
Security is at the heart of our platform. If our customers want to deploy in different regions, especially in the US for example, where not every betting opportunity is allowed in every State, locking down what data can go to what region through a simple UI makes deploying new brands fast and simple. Also, if you are offering Sportsbook feeds to other vendors, you can guarantee security out-of-the-box.
DEVOPS EXPERIENCE
You’ve built a platform and it’s live; but, you also want to have a decent DevOps experience – you want to
see it all running, in a console environment, and be able to hook it into all the management tools. This is what we developed. We’ve taken a platform that was good at delivering streaming prices and thought how do we make this a platform for people to build their products on – quickly and simply? Our gaming customers have requested this, but not at the expense of scale and performance.
AGILITY AND PERFORMANCE All companies want agility. For Sportsbook there are
only so many peak events in the year, so they have limited time windows in which to build new offerings. I constantly hear complaints about how difficult it is to change backend infrastructure, which is where we step in – low code, easy to build, minimum complexity, it makes building and changing platforms really easy. Improving performance is a key metric for many Sportsbook providers. From scaling to latency, but also resiliency. For example, four of the biggest Sportsbook providers all had outages during the Superbowl. Having a platform that can manage load with ease and without spiralling costs is a very compelling proposition. Crucially, these products must be stable during peak events which is a challenge. You don’t want to have to spin up cloud infrastructure that you can’t turn off quickly. You don’t want to be stuck with it for awhile. The trick is to scale up quickly and not get a huge bill at the end of it. We like to think that this is what our platform provides.
GIO DECEMBER 2021 7
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