GAMING FOR AFRICA


Gaming For Africa


Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments


Windmill Casino in Bloemfontein Turns 16


African Crypto Gaming Operator Grows Users by 320%


Cola.bet, a leading sportsbook and online casino operator, has reported a 320% rise of new active African users in a three month period since launching in Kenya, Ethiopia and Zambia. This growth stems from Cola.bet’s curated


markets on its mobile-first, proprietary platform for individual countries, a seamless user journey and a wide selection of payment methods. A recently granted Nigerian licence will enable


One of the biggest leisure and entertainment attractions in the Free State, built at a cost of R240-million in 2005, Sun International’s Windmill Casino has still managed to create 2 millionaires during 2021 and pay out more than R70-million in jackpots. During the month of October, Windmill played


on the number sixteen and gave away prizes to the value of R160,000. Johan Oosthuizen, General Manager at


Windmill, said the casino had also continued to focus on its CSI programmes, handing out more than R100 000 food, clothing, and blankets during the pandemic – with a total sustainable enterprise development spend of R130 000 for the year to date. “Covid-19 was the toughest operational time in our history, and the resilience of staff at this time has been remarkable. We were thankful to reopen in June 2020 and welcome our MVG guests, who we are extremely grateful for as they are the reason we were


20 DECEMBER 2021


able to reopen when so many other establishments around us were not.” Oosthuizen said the Casino had a diverse


food and beverage offering and anticipated the re-opening of its popular Rosie’s Brasserie restaurant soon. “We still have a number of staff who were


employed at the opening of the casino to the public on 29 October 2005,” Oosthuizen said. Rugerd Robberts, Gaming Technical


Manager at Windmill Casino & Entertainment Centre, recalled the night when the casino opened, saying he was unable to go home when his shift ended, as “there were so many cars parked everywhere and I could not drive out until later when people started to leave”. Windmill’s venues were refurbished in 2019


for a more modern, French look offering versatile rooms for fashion shows, birthday celebrations, weddings, conferences, workshops, intimate gatherings or meetings.


Cola.bet to add further growth momentum by leveraging its successful strategies within Ethiopia given the similar characteristics between the two markets. The $14.5m investment into the iGaming service will inject further energy into Cola.bet’s mission of being present in more than 10 markets across Africa by mid-2022. Comprehensive competitor analysis conducted


before launch enabled Cola.bet to build a player-first offering that has led to strong retention numbers. Data reveals that customer retention sits at 38%, 35% of new users convert to registration and 30% make a first-time deposit. Further evidence of Cola.bet’s positive impact


in Africa is that 80% of players responded with “excellent” when asked to review the service. An intelligent customer development frame is in operation to shape the business model that factors in behaviours and this has paved the way for Cola.bet’s relentless regional growth. Dana Varnytska, Cola.bet’s CMO commented:


“Our localised strategy is built from thorough research into individual market behaviours and we’re thrilled to see the positive results. Every customer’s voice is important to us, so it’s incredibly satisfying to see the initial feedback. Cola.bet strives to provide the best experiences available and our recent $14.5m investment will help double down on this commitment.”


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