ONLINE NEWS Robson joins Eminence Holdings as CEO
Eminence Holdings has appointed Mark Robson as its new chief executive offi cer. He will be responsible for delivering a growth strategy which includes launching utility for CasinoCoin, a digital token designed specifi cally for the regulated gambling industry.
Over the last 20 years Robson has held senior roles at tier one organisations including
Microgaming, SHFL Entertainment, and Bally Technologies. More recently he was head of eGaming for the Isle of Man
Government, and spent the past four years as CEO of King Gaming and co-founder of the B2B software company Champion Sports. Mark Robson said: “We have ambitious plans to harness the power of blockchain and deliver better experiences for players and operators. Daniel, Matthew and the team have done an incredible job getting to where we are now and I am delighted to be leading the organisation into the next chapter.” “The use of digital currency is growing and in CasinoCoin we have a token that has been
designed specifi cally for the regulated online gambling industry and I look forward to delivering valuable utility to both holders and operators.”
Daniel Keller, CTO at Eminence Holdings, said: “Mark is one of the most experienced and respected executives in the sector and his appointment as CEO is a major coup for Eminence Holdings as we continue to deploy our aggressive expansion plans. I would like to offi cially welcome him to the business and look forward to seeing him lead the organisation through the next stage of its journey towards being an industry leader.”
Betixon gains certifi cation for the Netherlands
A selection of Betixon’s games have been certifi ed for launch in the Netherlands online gambling market, this includes Boots of Luck, Wild Wolf, Book of Sheba, Vampire Call, Age of Halvar and Reign of Zeus. The certifi cation forms part of the developer’s plans to make its content available to operators in key regulated markets across Europe. Its titles are already live in the UK, Lithuania, Estonia, Italy, Colombia and Romania.
Its latest game mechanic, PowerUpSpins, trigger a number of power ups during gameplay. The PowerUpSpins line will see its
fi rst three games in the series, Expedition, Lucid Fruits and Magic Lamp, by the beginning of 2022. Betixon’s games also include spinXP, a social feature that allows players to share wins in real time and interact with others. Lior Cohen, chief executive offi cer at Betixon, said: “The Netherlands is one of the most important markets in Europe and we believe
SoftSwiss partners with Cobra Casino
The SOFTSWISS Sportsbook has announced a partnership with Cobra Casino which operates on the SOFTSWISS Online Casino Platform. This will expand Cobra Casino’s gaming offering by adding online sports betting to their existing online games. Among the benefi ts that are now available to Cobra Casino following the integration are several types of bonuses including Freebets, ComboBoosts and Hunting bonuses, as well as regular deposit bonuses. In addition, the company receives full support and technical assistance throughout the cooperation, from help in setting up the platform to adding new functionality at the client’s request. As for the players, the wallet integration will allow them to use a single balance across casino and sportsbook.
Aleksander Kamenetskyi, sportsbook product owner, said: “I am very pleased to welcome Cobra Casino as one of the lucky companies that have decided to take advantage of the Sportsbook to grow their
that it will grow at a rapid rate in the coming months and years now that a proper regulatory framework is in place. “Our slots have been designed to deliver an exceptional player experience on mobile and each game is packed with eye-catching graphics and animations that we combine with smart math and mechanics to ensure players are entertained with every spin. “We will be going live with our fi rst operators shortly and looking forward to partnering with more as we establish Betixon as a leading content provider in the Dutch market.”
Mr Gamble and PartnerMatrix join forces
Mr Gamble has secured a partnership with PartnerMatrix. Under the deal, Mr Gamble will add all of PartnerMatrix’s casino brands to its site. Mr Gamble currently has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site, with new brands added each week.
business. I hope that the future partnership will be as smooth and successful as the integration itself. By using the SOFTSWISS Sportsbook, the Cobra Casino team will discover many handy tools that their players will also appreciate. We work daily to improve and develop the platform to offer our partners even more growth opportunities.” Dean Wolf, head of Cobra Casino, said: “The integration of the SOFTSWISS Sportsbook was swift and simple. No hiccups, no delays. We just added it to our portfolio of products and the results already look promising. We are now considering it for our other SOFTSWISS brands.”
Mr Gamble and PartnerMatrix will also collaborate to identify, highlight and overcome issues that can arise between affi liates and their operator partners, and drive awareness of these across the industry. Silver Portugov, chief business offi cer at Mr Gamble, said: “A major factor in the success of an online casino affi liate is the brands that they recommend to their players – they must be reputable and offer an unrivalled experience and that is certainly the case when it comes to PartnerMatrix.
“But we wanted to take our relationship to the next level by identifying some of the issues encountered between affi liates and operators and then work together on how they can be overcome. Of course, we wish to share these learnings with the wider industry.”
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