SOFTSWISS iGaming Trends
Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.
PAYMENTS AND LICENSING 60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry.
In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden, and the Netherlands, are withdrawing from their registrations with international gaming authorities.
In terms of payments, operators need to ensure: • Abundance of well-established payment options
• Localisation of financial modules The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go. As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU. Andrey Starovoitov, co-CEO at SOFTSWISS, said: “The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
8 APRIL 2023 GIO
The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities Andrey Starovoitov
PLAYER BEHAVIOUR When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.
Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality.
One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition. As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.
OPERATIONS
The data-driven decision-making approach will make operators seek ready-made
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