ARISTOCRAT INTERVIEW Jackpot solution
approach to ICE is custom to EMEA, we see crossover with markets around the globe. We had the opportunity to visit with a number of customers from Latin America on our stand. They were excited to play some of the great, new games that will soon appear on their casino floors. A few titles of particular interest to our LATAM customers were: Scorchin’ Fortune™, Bao Zhu Zhao Fu™ and Lightning Dollar Link™.
RCM: There have been many Brazilian guys at the show with the idea of prospective casino offering in their country if legislation is approved this year. What is Aristocrat Gaming and your outlook on such potentially important market? Chris Rowe: We keep a pulse on the potential opportunities and latest updates coming out of emerging markets. When thinking about expansion into new markets and growth, we keep our customers top of mind and the opportunity this brings them. Regarding Brazil, Aristocrat’s participation in this market will hinge on a regulatory and operating environment that is conducive to our business model.
RCM: Will Aristocrat Gaming be showing some of the new products showcased here at ICE 2023 at the forthcoming expos in LatAm over the coming months? Chris Rowe: Absolutely; we will showcase the products that best meet our customers’ needs and are currently mapping out our strategy for the various expos throughout Latin America.
APRIL 2023 45
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