ONLINE NEWS
Greentube agrees deal with SYNOT Games
Greentube is set to boost its product offering in Germany after agreeing a content deal with supplier SYNOT Games.
The deal will see a number of SYNOT’s newest and most popular games made available to play at
StarGames.de, Greentube’s German-facing online gaming site.
SYNOT titles such as Book of Secrets, Zeus Wild Thunder and Hunter’s Spirit will be amongst the first games to be rolled out on the site, with more to follow in the coming months.
StarGames, known in the online gaming industry as the first brand to offer the original Book of Ra™ title to online players in Germany, successfully obtained a nationwide licence from the Gambling Authority of the Federal States (GGL) last month to offer online slots across the entire country.
The operator has since established a strong presence, offering a large portfolio of slots to its expanding network of players. While the initial roll-out of SYNOT’s content will take place in Germany, the partnership could be extended to other markets where Greentube is active.
Laszlo Pados, brand manager at
StarGames, said: “Welcoming SYNOT Games’ collection of hit content to StarGames is very
Pragmatic Play expands MrQ
exciting for us. Their games are hugely popular amongst German players, so this partnership was a logical choice in our strategy towards making
StarGames.de a market leader of online slots in Germany. We’re sure that our customers will welcome this addition and continue to enjoy our ever-growing library of online slots.” Martina Hrabinska, chief commercial officer at SYNOT Games, added: “It is a great achievement for us to sign another great deal with Greentube that signifies a meaningful milestone in the development of our presence in regulated markets. We are delighted and convinced that our prestigious collection of games will be well-received and enjoyed by their players, through their online gambling brand
StarGames.de.”
Pragmatic Play has further expanded its partnership with UK operator
MrQ.com to include the supply of Live Casino games. MrQ now has access to Pragmatic Play’s enthralling collection of Live Casino titles. In addition to classic favourites such as Roulette and Blackjack, MrQ players can now enjoy immersive gameshows like Sweet Bonanza CandyLand and PowerUP Roulette. The provision of Live Casino content builds on an existing deal to supply MrQ with Pragmatic Play’s award-winning portfolio of player-favourite Slots, an extensive range which boasts over 300 titles, including Sugar Rush and Gates of Olympus. Irina Cornides, chief operating officer at Pragmatic Play, said: “We’re delighted to be powering up new possibilities of play for MrQ with the addition of our market-leading Live Casino content.
“Pragmatic Play has established a fruitful relationship with the UK operator to date, and we look forward to growing our partnership even further as we add Live Casino to our supply of premium Slots.”
iGB Affiliate London grows attendance by 40%
The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totalled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176. The brand’s impressive international
credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation. Portfolio Director, Naomi Barton, said: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts. “Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.” “This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world – as being their flagship event.” “Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people
4 APRIL 2023 GIO
into the igaming affiliate space represents an important attribute of the brand.” Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.
Jesper Søgaard, co-founder and CEO, said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.” The Affiliate Awards sponsors comprised
V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).
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