ONLINE NEWS
Lightning Box signs Penn Interactive S
pecialist slots developer Lightning Box has agreed to supply its content to Penn Interactive Ventures, the online RMG and
social casino subsidiary of Penn National Gaming. The Sydney-based supplier’s popular games will initially go live on the social casino apps Viva Slots, Hollywood Casino, and Big Bonus Slots. Chilli Gold will be the first title to go live in Q3,
with others to follow including Silver Lion, Dolphin Gold, and Respin Rhinos. Managing Director and Co-Founder of Lightning
Box, Peter Causley said: “This partnership with Penn Interactive will allow us to build on our already strong U.S. footprint with greater
Catena Media acquires
gg.co.uk.
C
atena Media plc is acquiring
gg.co.uk, a strategically important site in the UK,
focusing on horse racing. Through the acquisition, Catena Media strengthens its position in the UK – entering a new territory within sports betting.
GG.co.uk is a strong and well-
respected horse racing brand, with excellent SEO rankings, a wide product offering and content. It enjoys far-reaching recognition in the UK and further enhances Catena Media’s other UK-based assets, such as
BettingPro.com. The acquired asset currently generates quarterly sales of about GBP 150.000 per quarter. “Catena Media has a strong
strategy for growth and an outspoken ambition to break into new online services. It is our firm belief that this small, yet strategic and very well-known site enjoys vast opportunities for growth. Catena Media will be the partner that delivers on these opportunities,” says Henrik Persson Ekdahl, CEO of Catena Media. The initial purchase price, payable in conjunction with the transfer of the assets, amounts to an upfront, cash-only payment of GBP 2 million. The assets will be consolidated into Catena Media by June 2018.
penetration in the online social casino space. Utilising their large player profile across numerous social and brick and mortar casino brands, we expect to form a highly profitable, mutually beneficial relationship in the coming months as we expand on our content provision.” Chris Sheffield, Managing Director at Penn
Mr Green goes live with
M Pragmatic Play
ulti-award-winning casino games developer Pragmatic Play has taken its content live with leading online operator Mr Green.
Building on its reach with another significant operator
integration, Pragmatic Play games including Wolf Gold, Diamond Strike, Gold Rush, Hot Safari and more are now available to Mr Green’s casino players. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are delighted to take our growing portfolio of casino games live with Mr Green, an operator that shares our passion for bringing players an online casino experience dedicated to quality and innovation.”
Benedict McDonagh, Head of Games at Mr Green, said:
“We are always looking to expand our offering with exciting new video slots and we feel that Pragmatic Play’s portfolio fits the bill. We look forward to a successful partnership.” Releasing two games a month, Pragmatic Play provides
its partners with a catalogue of more than 80 premium video slots, which now feature on many of the world’s leading casino brands. The provider recently expanded its expertise into new verticals, announcing seven new scratchcards based on a selection of its popular video slots and debuting a ground-breaking, mobile-first bingo product.
MLB and NBA to offload fantasy sports stakes
M
ajor League Baseball (MLB) and the NBA basketball league have begun talks over selling their respective stakes in
DraftKings and FanDuel. DraftKings first secured investor support from MLB in 2013 and the league also brokered a multi-year deal in 2015 to make DraftKings its official daily fantasy game. The NBA acquired an ownership stake in rival daily fantasy sports firm FanDuel in November 2014, but both leagues are now set to pull back from the market. In a statement, MLB said: “While we have
initiated discussions regarding potential changes to the structure of our relationship, we look forward to continuing our valued partnership with DraftKings. MLB and DraftKings will continue to collaborate on innovative approaches to enhance the fan experience.” NBA spokesman Mike Bass added: “This space
is evolving, and we saw the need to take a fresh look at the structure of our relationship. FanDuel has been, and will remain, a great partner; we have simply modified some of the components of our partnership.” The news comes amid potential upheaval in the US gambling market, with the Supreme Court set to rule on a case that could open up the legalised sports betting market.
Interactive Ventures and Senior Vice President at Penn National Gaming said: “Lightning Box’s gaming content is proven across real-money and social gaming platforms, and with its already established U.S. credentials, we look forward to working together for the foreseeable future.”
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