G2E ASIA PREVIEW
another in this industry, especially if you serve clients across the entire globe,” Florence Yip, sales and product supervisor, put into words. “In essence, how you handle a market should be flexibly adjusted to reflect your current client’s unique business profile and needs.” “This is the reason we stress that we do not
simply give our clients what we think they may need; we invest resources on our side and work with our clients to figure out what the market really wants,” Florence explained. “In the words of my boss, when we partner up with a client, we jointly handles the responsibility and risks of successfully developing the business in the market; if and only if our client makes a profit do we also reap our rewards.” “The result of this approach is that we’re
able to provide solutions for all kinds of issues that one-size-fits-all ‘best-practice’ solutions simply can’t get around,” she continued. “Be it cultural, regulatory, or issues relating to hardware and cost, we have the experience in dealing with and getting around all sorts of obstacles you can think up. This is what ‘versatile service’ means to us.” “As a business decision, it actually raises our cost of doing business quite a lot,” Allen Lin, senior brand manager, explained. “But we’re willing to take the hit to our bottom line, if it means we can provide our clients with excellent offerings they can’t find anywhere else.” Asked to elaborate on the upsides to this approach, he added: “It builds up trust and goodwill over time. Maintaining a network of long-term partners means that we’ll have more opportunities open to us in the future. After all, we’re not in the gaming industry for just the next year or two; we’re here to play the long game.”
XSG’s 2018 G2E Asia product highlights
X
SG’s presentation at the show is comprised of a booth divided to showcase three categories of products:
LAN-Based Solutions for operators of physical venues, Innovative Games for clients looking to inject fresh air to their existing platforms, and iGaming Technology for businesses seeking to expand their services online. Each of these categories are original and market-proven. Additionally, the company is dedicating a special area to exhibit the latest developments in VR/MR technology, where visitors will have the chance to experience exciting gameplay in immersive virtual settings.
LAN-Based Solutions:
The stars of this year’s show, XSG’s LAN Gaming System (LS-01) and Internet Café Gaming System (LS-02) are both proven products that have seen massive success in
their respective markets: LS-01 continues to be a successful hit throughout gaming establishments in Southeast Asia, while LS-02 dominates the US market and has recently moved into Latin America as well. The systems are designed to be standalone
suites that combine gaming contents and management functions to fit operational needs. Built from the ground up for maximum flexibility and long-term viability, they are designed to minimize time-to-market and streamline the conversion of internet cafés into bustling gaming venues. The myriad of included features such as
multi-venue pooled jackpots and automatic live updates can provide operators with an edge with stable and scalable operations. Both systems’ versatility also allows for flexible hardware additions and adjustments to better suit the needs of individual operators. LS-01’s massive draw is its ability to operate
uninterrupted in places without constant internet connection. It has been popular with operators who wish to provide uncompromising gaming services in remote places with outdated or hard-to-access Internet infrastructure. LS-02, on the other hand, is offered in both an entry-level and a deluxe configuration, the former of which provides a competitive and smooth gaming experience while minimizing the hardware investments required.
Innovative Games:
When it comes to consistently providing the best, most boldly-envisioned video slot and casino games, XSG is unquestionably one of the leading suppliers in the market. Without compromising the quality, they aim to release games twice as fast as their competitors, increasing player retention and conversion. Owing to the natural advantage of the HTML5 format, the games are easily portable to platforms and channels running on any devices, allowing any operator’s service to achieve a degree of omnipresence. In addition to the familiar slot games, the company also branches out to develop other types of “specialty” games for clients’ target markets. XSG’s “Fishing King” fish hunting game, for instance, tackles a local favorite in certain parts of Asia; the company is going to
showcase the game’s spectacular visual effects at the Macau show. “Football Champion,” on the other hand, is a game that pays homage to classic gameplay, and will surely instill feelings of nostalgia in the experienced gamers. Both of the aforementioned games are playable on physical gaming cabinets.
iGaming Technology:
When it comes to social casino platforms, XSG’s know-how and success in Taiwan is unmatched: their solid track record as an operator points to years of accumulated experience in the field. Since 2015, their flagship platform, 08-online, has consistently topped the charts in terms of both downloads and revenue for Taiwan’s Google Play Store and App Store. Bravo Casino, the company’s other gaming platform with even more emphasis on player social interactions, broke even a few months after release and recently began expansion overseas. These two self- published online gaming platforms are able to integrate games from other game developers, and are offered in multiple languages for both Android and iOS markets. In addition, XSG also provides reliable and
professional live gaming technology, which streams videos of remote dealers in real time and supports simultaneous bidding across multiple tables. The technology can be readily integrated into other existing gaming networks and has seen smooth operations in both Taiwan and Japan for years. VR/MR: These cutting-edge technologies
are demonstrations of the company’s exploration into future concepts in gaming. XSG is prepared to debut “the world’s first Mixed Reality fish hunting game” in Macau this year. The immersive gaming experience on offer presents rare opportunities for visitors to take a sneak peek ahead at what gaming may become over the next decade.
…and much more!
XSG promises to have more in store for us on the show floor. We’ll be sure to pay booth 2305 a visit at the upcoming show in Macau to stay updated!
Visit
www.xsgames.com for the company’s latest news and developments.
MAY 2018 45
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