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ONLINE NEWS


CashBet signs deal with CryptoMillionsLotto


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ashBet and CryptoMillionsLotto have announced a landmark


agreement to allow holders of CashBet Coin to play on the world’s largest real-money crypto lottery. This agreement extends the utility of CashBet Coin to a truly global gaming crypto business, and delivers on CashBet’s promise that its coin will become the payment method of choice for crypto gaming worldwide. CryptoMillionsLotto is based on


AfroMillionsLotto, an established business which operates more than 30 lottos for football clubs and charities across Africa. The vision behind CryptoMillionsLotto was to welcome the wider crypto community around the world to play lottery, and to encourage


crypto adoption amongst a broader audience. As most of the systems and capabilities are already in place, CryptoMillionsLotto has a very short development roadmap and is expected to launch this summer. “We are excited to name CashBet Coin as the exclusive token to be accepted on the CryptoMillionsLotto platform. We see the validity their token offers globally, and we know it will


complement what we are doing with CryptoMillionsLotto,” said Sulim Malook, founder of CryptoMillionsLotto. CryptoMillionsLotto allows


players to place cryptocurrency bets on the outcome of the German National Lottery draws from wherever they are located and where online gaming is allowed. All jackpots are fully insured by a UK Lloyds of London FCA regulated insurance broker.


GameSecure Launches Real-Time Self-Exclusion Tool


announced the release of their iGaming voluntary self-exclusion technology solution, GameSecure. GameSecure aims to help at-risk gamblers opt out,


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not just from one iGaming site, but all sites in real-time. This solution is set to eliminate the imbalance of a player reaching out for help, with local resources and support, and not being able to access that help in a timely manner because of the delays associated with back and forth of offline information transfers from operator to regulators. GameSecure ensures that support is delivered seamlessly across all operators in real-time will deliver the player protection and peace of mind that an online exclusion is truly an online exclusion. With the repeal of the


Professional and Amateur Sports Protection Act (PASPA), and as states across the United States continue to approve regulated online gaming and sports betting offerings, the exposure and liability for at-risk gamblers to gain access


48 JULY 2018


ancouver-based tech company Bencon Technologies Inc. has


to iGaming content will only increase. With record fines for not protecting vulnerable players, as evidenced by the


fines issued to 888 in 2017 of £7.8m and SkyBet of £1m, it is imperative that regulators and operators implement tools that ensure player access can be blocked immediately across all operations within each jurisdiction. “We really support this initiative,” said Keith Whyte,


Executive Director of the National Council on Problem Gambling (NCPG), “GameSecure provides a timely and much-needed option for regulators and operators to use technology to solve a major problem in regulated gaming today. Currently even well-intentioned self- exclusion programs fail players and operators because they do not provide coverage and support seamlessly across a jurisdiction. We strongly encourage all stakeholders to adopt innovative programs like GameSecure as an ethical and effective way to conduct gaming responsibly and reduce the social costs of gambling addiction.” NCPG is the national advocate for problem gamblers and their families.


GambleAware partners with M&C Saatchi


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K-based industry charity GambleAware has appointed the M&C Saatchi agency to develop


a new safe gambling advertising campaign. The campaign will run for two years and operate with a budget of between £5m (€5.7m/$6.6m) and £7m, based on proposals put forward by both broadcasters and gambling industry groups. The government has given its


approval to the effort and appointed GambleAware to lead the project. GambleAware has established a new


board to drive the campaign, with various representatives from Public Health England and the Welsh Government’s public health community, as well as academic experts, to serve on the board,


In addition, Little Black Book reports that GambleAware has formed an advisory panel to harness input from


treatment providers, related charities, faith groups, sport, the gambling industry, and individuals that have experienced gambling problems. M&C Saatchi will have support from


Atlas Communications on the project, while GambleAware has opted to retain 18 Feet and Rising for its other advertising requirements. Sian Griffiths, chair of the Safer Gambling Campaign Board and interim deputy chair of Public Health England, said: “GambleAware is committed to reducing harms associated with gambling and to taking a public health approach. “Advertising is an important part of raising awareness and we hope the campaign will play its role, in collaboration with other sectors of society.”


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