GAMING FOR AFRICA
Gaming For Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments
Clarion unveils ‘It’s time’ campaign for ICE Africa launch
‘I
t’s time’ is the theme of the creative campaign developed by Clarion Gaming in support of ICE Africa, the first edition of which will take place across 24th and 25th of October at the Sandton
Convention Centre, South Africa. The print and digital campaign, which will comprise extensive PR, advertising, sponsorship, experiential and direct marketing, as well as a dedicated social media offensive, will underline the importance of Africa as a strategic growth market and the vision of bringing ‘ICE into Africa’ – the first occasion the world’s leading gaming event brand has travelled outside its London, UK, home. With registration for the historic first edition of ICE Africa going live
at
www.iceafrica.za.com, Dan Stone, Senior Marketing Manager at ICE brand owners, Clarion Gaming, said: “ICE Africa has been created to meet the needs of the industry for an event which provides a sharp focus on the dynamics of the gaming sector here and the practicalities of doing business on the continent. We are working closely with key industry figures to deliver a bespoke event and an opportunity for all sections of the industry, including regulators, to meet, network, share best practice and see the very latest gaming innovations at first hand. We are committed to the delivery of a professional, dynamic and progressive event and we are delighted at the level of interest shown by supporters, speakers, sponsors, media partners and government bodies who all agree that it’s time to create a business-to-business gaming event that the continent of Africa can be proud of.” He added: “Clarion Gaming’s pledge to the international industry is
to organise and deliver a joined-up programme of high quality business events based in strategically significant territories throughout the world and ICE Africa is an important piece in the Clarion Gaming jigsaw.” ICE Africa will comprise an extensive learning agenda, world class training and staff development modules, products and services from leading gaming brands and extensive networking opportunities. Supporting partners for ICE Africa include, the South African Bookmakers’ Association, the Western Cape Bookmakers Association, the Industry Group for Responsible Gambling and the European Casino Association. For more information on the first ICE Africa and to register, visit the ICE Africa website:
www.iceafrica.za.com
24 JULY 2018
Vegas Kings chosen to design and develop Sun International’s new
Sunbet.co.za sportsbook
A
fter Sun International Limited signed a multi-year agreement with Bede Limited and Kambi
Group plc in late 2017 to provide its premium sportsbook and technology service, Vegas Kings were soon brought on board to implement the design and development of their new Sunbet Sportsbook due to their advanced knowledge and expertise in sports betting UX/UI design. Sunbet, one of South Africa’s leading
sportsbooks, offers a number of exciting features and rewards now available to Sunbet customers which include Action Bets, a dramatic increase in Live in-Play events as well as a Cash Out feature. The new features are:
Action Bets: This new feature, a first in South Africa is frequently described as Live in-Play betting on steroids, customers are able to bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a very short timeframe with bets resulted within minutes. Cash Out: Customers have the opportunity of cashing out on selected bets, this gives the customer an ideal opportunity of taking matters into their own hands. This feature allows the customer to take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
Live in-Play events: Sunbet now offers customers access to over 100,000 Live in-Play events annually, giving them more betting opportunities as well as additional markets to bet on. Brand new rewards: Sunbet now offers a great selection of brand new rewards that include odds boosts and profit boosts among others, which are designed to make the sports betting experience all the more rewarding. Vegas Kings Web Design and
Development Agency, leaders in the worldwide online gambling industry, were a perfect fit to ensure the new Sunbet Sportsbook was delivered both on time and to the high expectations of both Sun International and its customers. Keeping the site in line with the new
trends in Sportsbooks but giving it a unique and clean look and feel, the new Sunbet website is assured to elevate the brand and excite all its players, existing and new. Working very closely and in conjunction with the Adobe Development Team, Vegas Kings designed a fully mobile responsive site including the full HTML coding of the
Continued on page 26
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66
