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COVER STORY


CI: With an already existing RFID technology in the market, what prompted GPI to develop its own RFID technology, SMART? GG: The first RFID technology introduced to the industry, sometimes referred to as Mode 2, was invented in 1997 and entered the gaming industry in 2004. Like SMART, it is also high-frequency, but the technology upon which it is built, is over 20 years old. We saw a need to provide customers a high-performance option that was both cost- effective and sustainable. GPI’s SMART RFID, sometimes referred to as Mode 3, is built on a newer, more advanced technology. For example, when we measure the rate at which RFID embedded currency is read, the SMART currency read much faster. GPI took the development of SMART one step


further by developing our own SMART RFID antennas and SMART readers and by securing the supply chain of our SMART RFID tags thus ensuring the future sustainability for our customers. This


peripherals. It has always been a part of our development plans to introduce new flexible, integrated and scalable solutions that combine the best of breed technologies. GPI’s Automated Table Solution (ATS) is a


World Leading RFID Gaming Currency Provider and Pioneer


NO CASH VALUE 100 5000


gives GPI full control of the supply chain and the future development of new devices and scalable solutions.


CI: GPI recently announced the development of a new table game solution, ATS. How does it benefit operators and what role does SMART RFID play? GG: SMART RFID currency when used with CIS is a very powerful tool in itself. And as with any product or solution GPI develops, CIS was designed to be easily integrated with third party applications and


CI: With the commercial launch of GPI’s ATS on the horizon, how do you see technology evolving beyond that? GG: Operators are becoming much more technology savvy and are demanding much more say in the products and solutions they need and want to see developed. No new and advanced technology alone is sufficient to provide all the security and operational demands of casinos today. Because technology evolves so quickly, technology-based solutions need to be flexible, scalable and agnostic in order to be of true benefit to operators. ATS is an example of the direction the industry is heading. ATS is an integrated solution comprised of some of the new and most innovative and advanced systems available. In order to best serve the immediate and future needs of our customers, GPI understands the importance of both working with our customers and continually developing cooperative partnerships with like-minded companies with a shared vision to offer the most innovative and comprehensive solutions available.


JULY 2018 31


technologically advanced solution designed and built to collect and analyze data. ATS combines GPI’s exclusive SMART RFID technology with an advanced visual identification system, artificial intelligence, big data and data analytics. Once fully developed, it will offer one of the most comprehensive and robust table solutions in the industry. The Table Security module provides one of the strongest full table anti-counterfeit solutions available. The Game Protection and Optimization module protects integrity of table games by automatically capturing transactions and game play. The Marketing Automation module provides a wealth of information for optimizing revenues and accurate comping, and unique predictive analytic features that provide valuable insights to a player’s table game play. ATS is designed to be flexible and agnostic so it can be integrated with existing casino third party systems. Operators will be able to customize ATS according to their currency security and operational requirements. As part of our phased product rollout, GPI will continue to expand the features and benefits ATS offers.


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