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THE BIG INTERVIEW


fear that you feel when you step out onto that plank. The rides and SkyJump are extremely popular. The latest plan is for


a glass fl oored observation deck to be built off the 109th fl oor, so you can walk out and look down. We’re hoping to have that in place by the end of 2020. I can’t give too much detail but it’s going to be pretty wild. We’re investing in the Skypod, which is what we call the whole


experience up there, including the 108th fl oor indoor observation area. Have a drink up there, a meal, enjoy the views, the visitation up there is


really tremendous. It’s a great spot for visitors to get that ‘Instagram moment’, it’s unmatched; you can’t get that experience elsewhere. We also recently added a new show at The Strat, it’s a Cirque-style


show with acrobatic dancing and spectacle. It’s had a great launch and people seem to be loving it.


CI: How long has the rebrand been in place? SA: Technically it’s a process. Put it this way, the process will probably be complete by the time this magazine comes out…


Golden Entertainment introduces True Rewards for customers


Golden Entertainment has launched True Rewards, a comprehensive gaming and retail rewards program that is now available at 130+ locations throughout Nevada and Maryland. With True Rewards, players earn and redeem points for both gaming and retail purchases at participating locations. The program is easy to use and understand, with the added convenience of points, valuable benefi ts by tier status, fl oor-wide community bonuses and more available online at any time with online account activation. “True Rewards has been in development for over two years, with the aim to make this the most comprehensive and technologically advanced player rewards club in the industry,” said Steve Arcana, executive vice president and chief operating offi cer of Golden Entertainment. “Most importantly, it’s easy to use and the rewards are extremely attractive.” All of Golden Entertainment’s operations are now offering True


Rewards, including the company’s 10 casinos: The STRAT Hotel, Casino and SkyPod; Arizona Charlie’s Decatur and Arizona Charlie’s Boulder in Las Vegas; Aquarius Casino Resort, Colorado Belle Hotel &


Casino Resort and Edgewater Hotel & Casino Resort in Laughlin, Nevada; Rocky Gap Casino Resort in Flintstone, Maryland; Pahrump Nugget Hotel & Casino, Gold Town Casino and Lakeside Casino & RV Park in Pahrump, Nevada. True Rewards is also available at participating Smith’s and


Albertsons stores, as well as all of Golden Entertainment’s 65-plus taverns under the company’s PT’s Entertainment Group umbrella, including PT’s Pub, PT’s Gold, PT’s Ranch, PT’s Brewing Company, Sean Patrick’s, Sierra Gold and SG Bar. The True Rewards program features fi ve tiers including True, Loyal,


Solid, Legit and Epic. Points are earned through playing slots and video reels, video poker and video keno, table games, bingo, live keno and live poker. Points are also earned for retail purchasing activity at each of Golden Entertainment’s participating bars and restaurants. True Rewards also offers redemptions and discounts through various partners, including Best Western, Lyft, and Advantage Rental Car, among others. A full list of member tiers, point redemptions and partners is available at truerewards.com.


JANUARY 2020 43


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