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GOODBYE 2019...


Goodbye 2019. Hello 2020!


Wow. 2020. Can you believe it? We gather the industry to say goodbye to 2019 and start getting excited about the year ahead.


Maria Bashkevich


Head of Marketing Department, Endorphina


What was great about 2018? Actually, the whole year at Endorphina for me personally was very exciting. We’ve gotten the chance to try many new tools and a new approach in the marketing strategy and started to successfully implement them. I can say we’ve found the right direction to move in, so 2020 will also be very interesting to watch unfold. On top of this, we’ve attended a large amount of iGaming events in 2019. For most of them, we’ve prepared very successful and amusing promos – where we always strive to entertain and surprise our visitors. This year, our games were also tested by GLI. This means we can prove on paper that the games always had a stable behavior and proven mathematics. In the meantime, we’ve also just released the new game engine that we were working hard on. And of course, there are our new titles that are still at the top positions in the biggest markets. One of the latest releases, our first Christmas game called the Book of Santa, started to be a hit just a few hours after its release!


What are you most excited about for yourselves in 2020?


We have very ambitious plans for this year, but I think with our highly motivated team, we’ll manage to achieve those plans and surprise ourselves even more. Below are just some of the areas that we look forward to in 2020:


108 JANUARY 2020 GIO


will be for the other gaming shows, as we are Endorphina after all :) New team members - As we are rapidly growing, we’re very excited to welcome new colleagues aboard. Personally, I’m waiting for new people in my team to start soon, so I’m looking forward to working with them. New opportunities and challenges - Next year seems to be very exciting and overwhelming. We’ve set the standards pretty high for ourselves and sometimes it’s very complicated to keep it at the same level or to climb even higher. But with every challenge, I’m looking forward to it.


What are you looking forward to for the iGaming sector in 2020?


In the near future, we expect that a new niche will rise in the industry, similar to how it was with VR. But as we expected with VR, it will probably have a short-term lifecycle and will burn out quickly. Also, we expect a lot out of Mergers and


New markets - We’re extremely excited to enter the new regulated market. But as for now, we have a roadmap with around 10 new jurisdictions. New games - We’ve planned several great releases, with new mathematics and themes. In combination with the new engine, it will give players a new gambling experience and a new wave of endorphins. We’re all very thrilled about the performance and players’ feedback. New ideas for the shows - We’ve prepared a great promotion for this year’s ICE event. Just mark my words, this year we’re going even BIGGER than ever before! The same


Acquisitions (M&A) in 2020-2021, as we can see the overwhelming supply on the market. But I can say that Endorphina plans to stay true to its independency. We are also looking forward to new jurisdictions to appear like how it’s currently happening with Ukraine. For us, it’s an amazing opportunity and challenge to explore brand new markets and leave our mark. I’m very curious about the new features and mathematics that will appear in the future. As new player generations and new markets are coming to the industry, I look forward to what kind of new features and themes it will bring to the slots.


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