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HELLO 2020!


Adam Doyle Head of Gaming, TruNarrative


What was the most important occurrence for you in 2019?


Joining TruNarrative, after 10 years in the industry working for a major ID data supplier. Mid-2019 I made the move to a technology platform; I can now deliver the single customer view and dynamic customer journeys required by operators. I’m genuinely excited about our offering and believe it can help massively within our industry.


What are you most excited about for yourselves in 2020?


TruNarrative’s push out into the USA. We’ve just opened up an offi ce in Atlanta, therefore the US is going to be a huge focus for us in 2020 which will hopefully be perfect timing with current and new states opening up further. We also hope to make a few big


Zac Cohen COO, Trulioo


What was the most exciting occurrence for you in 2019?


The opening of U.S. sportsbook operations was exciting and has totally changed the industry outlook in 2019. New operations have already started in many states, and legislation is in process in many more. We’ll look back at 2019 as the year that U.S. sports betting began to become a widespread, mainstream phenomenon.


What are you most excited about for yourselves in 2020?


We’re expecting continued growth within the online gaming market overall, which is exciting in and of itself. To take advantage of regulatory change, I predict most


announcements regarding direct integrations and strategic partnership deals. We ended 2019 on a high with our announcement of our partnership with Gamesys group plc and we hope to keep the momentum going in 2020. We have also just launched our


own TruNarrative BioMetrics which offers a traditional document verifi cation service but also selfi es, likeness and video. This service offering is truly brilliant, and I know it will quickly become a market leading service within the gambling space.


What are you predicting for the iGaming sector in 2020?


Tighter regulation will undoubtedly see some more operators under the microscope. Operators are quickly realising that they can no longer count on using the cheapest data source to meet minimum requirements. Another big challenge in our industry is the availability of technical resource, therefore consolidation and acquisitions in the industry will inevitably mean that operators will encounter technology integration challenges when trying to work with and move away from legacy platforms.


organisations revisiting their user onboarding experience and fraud prevention infrastructure. As such, we’re most excited about playing a part in helping our customers and partners ensure that dynamic innovation within the industry is underpinned by frictionless, safe and secure technology and processes.


What are you looking forward for the iGaming sector in 2020?


What I’m most excited about is the evolution of esports in the iGaming sector. Sportsbooks continue to grow their esports wager options, opening up a whole new consumer segment. Not only are we seeing traditional head-to-head match options, but more and more interest exists in the skill-based- wager area, where individuals are able to bet on themselves


to win matches against opponents online. The potential here is infinite for both the iGaming sector and esports. In 2020, operators will undoubtedly be looking to improve onboarding, optimise their operations and improve the quality of player experience. In the U.S., players have to be convinced that new sports operations are a fit for their gaming needs and that they should spend their hard-earned dollar there, rather than at a competitor or a bookie. On a broader level, there is just such a buzz around innovation within the sector. Technology is enabling operators to offer new models and new ways to play, giving consumers the innovative entertainment experiences they crave. From betting on the next play to large,


interactive pools, the more that gaming companies can support and take advantage of people’s dependence on and love for their mobile phones, the more the


GIO JANUARY 2020 109


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