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CASINO NEWS


SiGMA show moves to April following early roll out of vaccine


Nederlandse Loterij and Neccton commit to player protection


Dutch gaming operator Nederlandse Loterij (Netherlands Lottery) and Austrian software provider Neccton have signed a deal for the use of the company’s mentor program. Nederlandse Loterij recognises that a safe online


gaming environment is crucial for player loyalty and longevity, and has placed mentor at the heart of its online gaming operation. mentor is an AI-based tool that tracks possible problematic gambling behaviour and works to help both player and operator to identify and address possible issues. With mentor, Nederlandse Loterij is implementing


SiGMA Group has announced a decision to postpone its 2021 event, SiGMA Europe. The expo, which was scheduled to take place in Malta from the 16th to 18th February, will now open its doors mid April, running from the 13th to 15th. The change of dates follows approval from


the Medicines and Healthcare products Regulatory Agency for the UK to begin administering the world’s fi rst clinically approved vaccine in early December. UK delegates make up one of the largest groups


to attend SiGMA Group’s Europe-held event. “The early release of the Pfi zer BioNTech


vaccine makes us hopeful that a sense of normality will now resume within the next four months. Our recent Virtual expo was a huge success, but we hope to now continue building these relationships in person as we launch into what looks set to be a very exciting year,” said Founder of SiGMA Group, Eman Pulis (seen left). Malta Minister for the Economy Silvio Schembri


recently expressed his confi dence that the Maltese economy will not only keep afl oat but will experience growth next year. Speaking to TVM’s Xtra he said, “We need to look ahead – this pandemic will pass. We need to look forward and I am convinced that we will not just be keeping afl oat. Next year we will be seeing economic growth and economic activity again.” SiGMA’s much anticipated digital excursion


into the emerging LatAm and Asian markets will still go ahead in 2021, in addition to summits later in the year dedicated to exploring the growing Med Tech and Med Cann industries. SiGMA Europe will open its doors to the industry in Ta’ Qali, with the original venue, the MFCC, still confi rmed. Thanks to regulatory body, the MGA, Malta is Europe’s premier location for iGaming, maintaining its reputation as an iGaming hub and offering undisputed benefi ts to gaming companies looking to establish a base in this forward-thinking jurisdiction.


4 DECEMBERW 2020


a ground-breaking player tracking tool which identifi es possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing


signifi cantly, and helps players make better informed decisions about their play. Neccton director and head of development Dr.


Michael Auer said: “We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming. We have shown that players who gamble responsibly are more loyal and the customer lifetime is signifi cantly longer. We are proud to assist millions of players across dozens of brands across the world.”


AGS strengthens slot products team


AGS has announced new leadership additions to its Slot Products team, naming Steve Walther Senior Director, Slot Products, and Amy Greene Director, Gaming Operations. Both Walther and Greene are gaming industry veterans with strong track records of success. Vice President of Slot Products Mark DeDeaux


said: “We are so happy to welcome Steve and Amy to our team, and we’re excited about the vast experience they bring to AGS. We will leverage Steve’s leadership in product management and marketing as we continue to grow our cabinet portfolio and games library, with a focus on evolving our product management to be even more closely aligned with our customers, our sales team, and our end user, the player. Amy has a long history of success positioning and selling gaming products, along with a background in operations, fi nance, and accounting that will be key to getting the best performance from our installed base and strategically positioning the gaming operations side of our business for even greater success.” Walther, who will focus on managing product


planning, go-to-market strategy, product roadmaps, and research and analytics, joined AGS after serving more than seven years at Konami Gaming in various product-related roles, ending his tenure as Senior Director, Marketing & Product Management. Before that, Walther served nearly four years as


Executive Vice President and Chief Marketing Offi cer at Aruze Gaming America, and seven years at Aristocrat as Head of Systems Product Offi ce.


In her role at AGS, Greene will manage the


company’s recurring revenue business, including data and analytics to optimise game performance. She will also lead initiatives to increase market penetration of AGS’ new line of high-performing premium participation games and focus on effi cient management of the company’s capital expenditures for its recurring revenue business. Greene joins AGS from Aristocrat Technologies, where she served nearly two years in sales leadership roles, with oversight of key territories in the western US and strategic accounts. Other highlights of Greene’s career include the six years she spent at Konami Gaming in various functions, including game sales, sales operations, and accounting/fi nance.


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