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EAST & WEST V2 PREVIEW Mancala Gaming How much can a game provider help with player retention? 2


020 looks like a golden time for online gambling. With all the major sports events being called off, the sport betting enthusiasts eventually found their way to


online casinos. Will they continue playing in casinos even if sports events are back to normal? Or will there be a significant drop in traffic?


This question and many more, the top management of Mancala gaming were asking themselves before the offfficial launch of the project. Mancala gaming is a new online slot game provider on the market offering a solid game portfolio and their own take on loyalty tools. With accumulated 50+ years of industry experience not only from game


developme nt but also from operations, they know that the core value is retaining the players. Always. As the acquisition costs are generally higher than retention ones.


Easy and automated


With this in mind, Mancala gaming chose a different approach for their new game portfolio. They are going to be offering daring new games together a nd a mix of several gamification and loyalty tools that will enhance the player experience and overall improve the engagement and retention of players. All wrapped as a clear automated one-time set up solution with no extra integration st eps required, to make it easier for all product managers. Recent popular game releases such as cyberpunk-themed Zero day, diabolical Wicked Heart or playful Monster Thieves were an addition to the already broad game portfolio of 70+ games that this provider offers. To learn more about the product visit: https://mancalagaming.com/ or contact info@mancalagaming.com


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DECEMBER 2020 13


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