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KAMAGAMES


familiar with. Mobile developers can cater easily to these markets with games that they are known to enjoy while simultaneously introducing new games to this audience. KamaGames did this when we introduced Teen Patti to Indian audiences. Not only did this market get to experience a game they have enjoyed in analogue form for generations but thanks to Pokerist’s cross-platform design, they could easily engage with our other popular card games and features. This universality is important for developers who want to conquer the global market.


VERSATILITY


If the analogue deck of cards is analysed, there’s an endless combination of games that can be derived from the 52 cards. Digital card games hold the same potential for versatility and as a result, any card game can be adapted in new ways for use on mobile. This has been a  allowed mobile gaming operators to get creative with the format of their games, drawing both novice and experienced card players in their millions. In Pokerist, this ability to dissect and recreate card games with relative ease has resulted in some interesting innovations such as Party modes, Multi-Table Tournaments or games like Split Bet and Set poker. Each of these aspects of Pokerist offers the player the opportunity to play poker by never-before-seen rules, resulting in interesting hand combinations. At KamaGames we attribute our increase in player engagement to the versatility of our portfolio. One advantage mobile has over consoles is the relative ease for developers to update the game itself, adding in new features, mechanics or downloadable content. Mobile developers can carry out these updates as frequently as they choose, a stark contrast to console developers who typically have to wait long periods of time to accomplish such an update. These new updates incur no further cost for mobile card players and developers can release these updates whenever their schedule allows, as they are not tied to a particular release date.


THE LONG GAME


The earliest known card game took place in 9th Century China, so it’s clear that the concept of the game has undeniable staying power. In the long term, there are several reasons why mobile is the perfect medium for card games, both in terms of how the game is designed and played. From the perspective of developers, the technical requirements to build a card game on mobile are low in comparison to other games, while innovative operators are capable of creating a diverse portfolio of games around a single deck of cards. For players, the medium is far more accessible than that of console or PC with global smartphone penetration skyrocketing. This, along with the iconic and cross-generational reputation of card games, means that mobile is the best bet for the future of card games.


GIO DECEMBER 2019 69


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