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GAMING FOR AFRICA


Parimatch Africa signs deal with FAST TRACK CRM


P


arimatch Africa, the Africa-facing sports betting operator, has become the latest operator to switch to FAST TRACK CRM, the


real-time player engagement platform. Parimatch Africa is quickly becoming a leading


sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool. The operator identified FAST TRACK CRM as its


partner, choosing the only CRM tool built specifically for the iGaming sector, which allows operators to coordinate all aspects of player engagement from one place using real-time data.


Lasha Gogiberidze, CEO of Parimatch Africa,


said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market. “As part of our expansion plans, we know that


we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.” FAST TRACK CRM is built entirely on real-time


data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. FAST TRACK CRM coordinates all aspects of communication and rewards and, most


THUNDER CASH Linked Progressive Strikes in West Africa


T


errou-Bi Resort, located in the heart of Dakar, Senegal, is the


first casino in West Africa to introduce one of the hottest linked progressive jackpots provided by Novomatic to the market. With the epitome ofluxury,


The THUNDER CASH linked progressive is an all-new progressive link that made its global launch earlier this year and has been very successful all over the globe. The Linked progressive


slot game was installed on the V.I.P. Lounge 2.32 Cabinets, offering the customers at Terrou Bi Resort a complete VIP experience with thrills of unlocking the legendary riches to be gained in the quest for the Thunder Cash Link. THUNDER CASH with its


striking, bright thunderbolt design and mix of themes like Emperor’s China, Empress of the Pyramids and The Great Conqueror draws everyone’s attention.


The linked progressive also includes multiple bonus triggers with the “Coin Respin” and “Free Spins” features and jackpot mechanics. “We are very delighted to


be the first casino in West Africa to provide this thrilling experience to our customers and we are looking forward to the success of Thunder Cash linked progressive in our casino,” says Samir Rahal, Director General for Terrou Bi Resort.


importantly, is a tool designed specifically for iGaming operations workflows. Simon Lidzén, CEO of FAST TRACK has high


hopes for the supplier’s first partnership in the African market. Lidzén said: “We are really eager to establish a


successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.” The strength of FAST TRACK CRM’s offering


was confirmed by it being named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.


3Point Gaming Receives Peermont Award


3


Point Gaming, African distributors for Apex gaming, have been recognised by Peermont, during the group’s recent Global Gaming


Conference, as providing the ‘Most Cost Effective Product’. ‘Apex is known for the best reliability and supreme


performance at a great price. So, we are honoured that Peermont has recognised us for this,” said Andy Hudson, 3Point Gaming’s MD. Pictured are Mike Alexander (MD umAfrika Gaming


Technologies) receiving the award from Billy Gray (Group Slots and


Business Intelligence Executive, Peermont Global) and Bob Yearham (Group Gaming & VIP Operations Executive, Peermont Global).


DECEMBER 2019 27


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