Parimatch Africa signs deal with FAST TRACK CRM


arimatch Africa, the Africa-facing sports betting operator, has become the latest operator to switch to FAST TRACK CRM, the

real-time player engagement platform. Parimatch Africa is quickly becoming a leading

sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool. The operator identified FAST TRACK CRM as its

partner, choosing the only CRM tool built specifically for the iGaming sector, which allows operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, CEO of Parimatch Africa,

said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market. “As part of our expansion plans, we know that

we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.” FAST TRACK CRM is built entirely on real-time

data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. FAST TRACK CRM coordinates all aspects of communication and rewards and, most

THUNDER CASH Linked Progressive Strikes in West Africa


errou-Bi Resort, located in the heart of Dakar, Senegal, is the

first casino in West Africa to introduce one of the hottest linked progressive jackpots provided by Novomatic to the market. With the epitome ofluxury,

The THUNDER CASH linked progressive is an all-new progressive link that made its global launch earlier this year and has been very successful all over the globe. The Linked progressive

slot game was installed on the V.I.P. Lounge 2.32 Cabinets, offering the customers at Terrou Bi Resort a complete VIP experience with thrills of unlocking the legendary riches to be gained in the quest for the Thunder Cash Link. THUNDER CASH with its

striking, bright thunderbolt design and mix of themes like Emperor’s China, Empress of the Pyramids and The Great Conqueror draws everyone’s attention.

The linked progressive also includes multiple bonus triggers with the “Coin Respin” and “Free Spins” features and jackpot mechanics. “We are very delighted to

be the first casino in West Africa to provide this thrilling experience to our customers and we are looking forward to the success of Thunder Cash linked progressive in our casino,” says Samir Rahal, Director General for Terrou Bi Resort.

importantly, is a tool designed specifically for iGaming operations workflows. Simon Lidzén, CEO of FAST TRACK has high

hopes for the supplier’s first partnership in the African market. Lidzén said: “We are really eager to establish a

successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.” The strength of FAST TRACK CRM’s offering

was confirmed by it being named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.

3Point Gaming Receives Peermont Award


Point Gaming, African distributors for Apex gaming, have been recognised by Peermont, during the group’s recent Global Gaming

Conference, as providing the ‘Most Cost Effective Product’. ‘Apex is known for the best reliability and supreme

performance at a great price. So, we are honoured that Peermont has recognised us for this,” said Andy Hudson, 3Point Gaming’s MD. Pictured are Mike Alexander (MD umAfrika Gaming

Technologies) receiving the award from Billy Gray (Group Slots and

Business Intelligence Executive, Peermont Global) and Bob Yearham (Group Gaming & VIP Operations Executive, Peermont Global).

DECEMBER 2019 27

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78