SHOWERS, TRAYS & ENCLOSURES
Individuality Leads the Way for Shower Space Design
Comment by Caroline Borowski
National Sales Manager (Retail and Merchant), Coram UK
market, we have certainly noticed a recent shift in consumer expectation to embrace a more holistic buying approach. Consumers are seeking out products that incorporate uniqueness and manufacturing transparency. Some buyers are starting to think more about sustainability and want to understand the ethics behind a manufacturer’s brand voice. This matrix of influences paired with the growing desire for understated, minimalist design and accents of colour, further continues the growing trend to create an individual bathroom space that simultaneously integrates personality and serenity. We have seen that the ecommerce market is
A
reverting from the spike of sales in 2020 back to predicted levels. This seems to be driven by a renewed thirst for retail experiences; consumers
s a brand with a clear focus on the showering solutions and enclosure
are keen to meet with design professionals, to shop around, seek out products, examine textures and materials and create a space that showcases their individuality. Looking into the future, it seems that an
amplified awareness of sustainability, water efficiency and ecological impact will become increasingly more important to consumers. Right now, having a new bathroom fitted in a
reasonable time-period and to a guaranteed schedule is most certainly a priority, so ongoing training of good installers to alleviate the current skills shortage is vital. We are continuing to see the need for
accessible showering amongst the ageing population. Many of these customers may be less affected by the cost-of-living stress, and will spearhead change in the retail space, as attractive inclusive showering solutions become progressively desirable and are seen more readily in mainstream bathroom showrooms.
Impey to launch new coloured wetroom drain tops T
he UK’s market-leading wetroom manufacturer Impey has announced
the introduction of four new colours of drain top to their portfolio. The shades Gold, Anthracite, Bronze and Black, have been chosen to complement the brand’s best-selling wetroom floor formers. The Allure collection and new Paragon drain tops are available from late September 2022. Impey has released an eye-catching new
selection of coloured drain tops which offer enhanced personalisation options to fit both their linear and square style of wetroom floor.
The new linear Allure range of drain tops is
available in 600mm and 800mm sizes for the Aqua-Dec Linear floor formers. While the new square Allure range has been designed to fit the Aqua-Dec EasyFit. In addition to the new colours, Impey will also
launch two high-quality stainless steel ‘Paragon’ drain tops which will be available in a brushed or polished finish. Boasting high flow rates, exceptional quality and
manufactured with a low carbon footprint, the Allure and Paragon drain tops come with a five- year guarantee.
uwww.impeyshowers.com
Manufactured in the UK using locally sourced
products and suppliers, 100% of the packaging is recyclable cardboard and the Allure collection is PVD coated; the most energy efficient coating process. For more information on Impey’s Allure or Paragon drain tops, visit the website.
22 BKU SEPTEMBER 2022
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