Lawcris – It’s time to switch on A
brand-new design experience has been switched on in Leeds and
Lawcris are the chosen ones to bring this vision to life. As soon as the lights go on, a very different,
immersive installation awaits at Lawcris to promote Kronospan in a way never seen before in the UK. In addition to its LED-lit displays that immediately trigger the senses, its vibrant interior and unique presentation of the decors allow customers to visually and interactively experience Kronospan’s colourful portfolio. It’s a space where digital meets reality. Lauren Barker, Head of Marketing, explains,
“We wanted to avoid the white sterile, unnervingly open, noisily tiled, big echoing gallery concept which is so uncomfortable for customers to work in. We have created a fun and compact space where everything is close to hand. It has an enticing flavour of a comfortable loft layout. Customers can scatter their projects on the table, pick out large- scale door size samples, compare, contrast, mix, pile up and get more! It is a playful space with charging points for laptops, USB points for phones and a huge 65-inch TV to view projects on.” “It has such an appealing vibe. People are using the space as a unique extension to their own
16 BKU SEPTEMBER 2022
office. It’s a room where the doors can close and the worry about disturbing anyone is extinguished. Customers can play their own music and there is no fuss from our sales folk, well, unless they want it. We are truly blown away with the feedback we have had so far. For me as a marketing manager, working with Kronospan, who have devoted so much time and money into this space, has been truly worth it.”
The space presents over 100 decors, the
majority from the newer ‘Komplete Kollection’, exclusive in design and stocked at Lawcris for next day delivery. Lauren continues, “Customers have never
had the opportunity to see the ‘Komplete Kollection’ in this way before. Customers are flabbergasted when viewing them on a larger scale for the first time. Decors such as the ‘Flows’ and the ‘Grange Oaks’ cannot be fully appreciated in an A4 format. To see them on a larger scale really changes everything. There are even routed slits in the table which allow customers to slot boards right next to each other and walk around to see how the light bounces off the surfaces. The addition of natural light really helps in the decision process when looking at contrasts and combinations.” Kronospan have come a long way in the last
four years. It is not only Lawcris’s design space they have invested into. Kronospan have spent more than £250 million on their UK manufacturing base. The factory has been comprehensively upgraded, streamlined and future-proofed and the changes are evident everywhere. Part of this investment has gone into a brand-new cleaning line for their chipboard production.
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