Showers, Trays & Enclosures
Enclosed with Luxury… T
he shower enclosure market, in particular the wetroom-style sector, is experiencing good sales growth at present and the future outlook is positive too. Demand for luxurious, design-led enclosures, at affordable prices, continues to prevail and savvy consumers are seeking out spa-like styles, such as the more spacious, walk-in shower models, including frameless and semi-frameless designs that are wetroom compatible.
Comment by Lorren Warrender Showering Product Manager, PJH
As well as the fashion-conscious consumer, who aspires to create a boutique style bathroom in their home, it is also the older generation who have a keen interest in the larger walk-in enclosures, for improved accessibility reasons. In addition, the rise in multi-generational households also contributes to this trend. Ease of use is also key, satisfying the lifestyles of an aging population, the less-able and families with young children. Extra features that simply make life easier (or more luxurious) such as soft-close doors, easy clean glass, rotatable
splash panels and totally hidden fixings – all appeal highly to this large group of target consumers.
In addition, such are the advancements in shower tray technology that now some of the slimline trays are as shallow as 25mm in height, such as our latest range of ultra-slim trays, providing a genuine wetroom alternative without the associated costs and fitting challenges. Such slimline trays allow for a flush fitting with floor tiles for level threshold entry.
Certainly, for the next couple of years, sales of walk-in and wetroom-style enclosures look promising, especially as the housebuilding and home improvement market continues to remain steady.
For more information, please call 0800 8 77 88 99 or visit
www.partners.pjh.uk
Time for RefleXion with PJH… P
JH’s own enclosure brand, RefleXion, has been designed with style and precision and offers retailers and end-consumers the perfect choice of ‘good, better and best’ showering solutions. The RefleXion collection comprises three families across different price points, which includes all types of enclosure models, from frameless and semi-frameless wetrooms, to quadrants and sliding doors. The mid-range group, RefleXion 6, is an extremely versatile range, packed full of features and benefits, not often seen in a mid-market brand. Bang on trend and beautifully designed, the RefleXion 6 enclosures feature a fine attention to
stylish detail with many practical user benefits. This has been recognised by the consumer as the range has shown good sales growth over the past year. RefleXion 6 includes many model types, including; wetroom panels, sliding doors, pivot doors, quadrants, bi-fold doors, soft-close sliders and a full easy access enclosure. With a height of 1900mm, features include easy clean glass, quick release rollers (for easy installation and cleaning), totally hidden fixings – for that desirable sleek look, slim flat polished silver profiles, solid metal handles and toughened safety glass for strength and peace of mind. Most of the models offer 6mm safety glass, however the RefleXion 6 sliding and quadrant
doors feature upgraded 8mm glass – yet at the lower 6mm glass prices – a great selling point for customers!
A Lifetime Guarantee comes as standard and PJH provides a good selection of POS, brochures, display deals and promotional offers to help promote sales.
0800 8 77 88 99
www.partners.pjh.uk
24 BKU SEPTEMBER 2017
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