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Software Solutions


An Extra Dimension S


oftware is important to any business in the 21st century, and KBB retailers arguably rely on it more than most. Whether you’re creating CAD images for your customers or pricing up the costs of that dream design, chances are that you use a variety of packages as part of your day-to-day work in store.


Comment by Nathan Maclean Managing Director, Virtual World


But have you considered just how much the software packages you use impact on the service you offer to customers? Whether it‘s speeding up the purchasing process or helping to provide further insight into what a finished room will look like, the software you choose can dramatically change your customers‘ experience and fundamentally alter the way they view your business. According to research by Capgemini, 80 per cent of customers would pay more for a better customer experience, with some reporting that they would increase spend by more than half – a clear demonstration of the importance of a customer-centric approach.


With this in mind, have you considered how software can contribute to this, and how your offering could be enhanced with the addition of virtual reality?


 For more information, please call 01908 663 848 or visit www.virtualworlds.co.uk


The Virtual Solution V


irtual reality can help to heighten immersion and make customers believe they are actually in the room that has been designed for them. This enables buyers to gain a full understanding of the intricacies of the space that has been created, without leaving the showroom. It is one of the most powerful forms of technology that a KBB retailer can employ, as it creates a whole new perspective through which customers can view their designs.


Many customers struggle to get a sense of space from flatplans, and find it hard to understand exactly how different elements of a room will come together to create the final product – but this issue is alleviated by virtual reality, which allows customers to explore the space as if it had been built, in real time and from their own perspective.


And there are serious benefits for retailers too. By investing in virtual reality, stores can showcase far more products than is possible through a traditional shop layout – making it easier to match a customer’s requirements or to upsell to a more expensive product in the range.


Similarly, virtual reality can address issues relating to low footfall by providing a differentiation factor for showrooms. It can also help to aid word of mouth referrals and be a very effective form of advertising.


Virtual Worlds has been perfecting virtual reality for years, and our Virtual Worlds ONE package, when combined with the latest 4D Theatre virtual reality experience, includes many of the software packages retailers need, while ensuring the ultimate experience for customers.


And behind the scenes Virtual Worlds is one package, which means you can design, demonstrate and price up your plans without ever having to move away from the Virtual Worlds platform. For more information please call Virtual Worlds.


01908 663 848 www.virtualworlds.co.uk


18 BKU SEPTEMBER 2017


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