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INDUSTRY UPDATE THE KBSA COLUMN


Kbsa and Quooker consumer offer reaches 1.2 million readers


T


he Kbsa and corporate member Quooker have released a consumer insert as part of its £250,000 support package


for kitchen retailers, which will reach in excess of 1.2 million readers.


The full colour, two page insert encourages consumers to spend with


a local business by visiting their nearest Kbsa retailer. It also includes a special offer from Quooker for a discount on installation and free CO² cylinders from participating showrooms. National newspapers and top consumer titles will include the insert


from the end of October until the first week of December, a key selling period for independent retailers. The Kbsa and


Quooker campaign began earlier this month with a full colour advert in the Daily Telegraph. Further key positions have been secured in the national press, such as the Sunday Times and the Guardian, as well as kitchen magazines, and other well- known home interest titles such as Homes & Gardens and Ideal Home. Kbsa national chair


BMA Industry Conference – COVID safe event


Thinking of buying a new kitchen?


Spend your money locally with an independent kitchen retailer.


Your local Kbsa Approved Retailer is a great place to start when planning and purchasing your new kitchen.


They offer inspiration, advice and guidance together with an extensive selection of quality kitchen cabinetry, work surfaces and appliances. All of which, can be integrated together to create a unique, bespoke kitchen just for you. Our members are dedicated to upholding Kbsa’s high standards of design, supply, installation and customer service. So, you can rest assured your kitchen would be completed on time, on budget and to your complete satisfaction. If you’re thinking of buying a new kitchen, have something in mind or would like a few ideas, then why not call into your local Kbsa Approved Retailer today.


In association with Quooker, the tap that does it all, 100°C boiling, hot, cold, chilled and sparkling water.


T


he Bathroom Manufacturers Association is working with Carden Park Hotel and Spa to ensure that the Industry


Conference taking place in 7-8 June 2021 will be a COVID safe event for all delegates. The Association takes the safety of all the attendees and BMA employees very seriously and has been working with Carden park to make sure that the event can go ahead. Social distancing rules will be accommodated, and safety will be the priority. Carden Park has undertaken an AIM Secure Accreditation which is


Richard Hibbert said, “This national coverage is proving to be a huge boost for our members, some are already reporting increased enquiries and footfall resulting from the national promotion”. “At a time when the high street is facing unprecedented challenges,


Setting the standard for kitchens, bathrooms & bedrooms


100°C boiling, chilled & sparkling water. The tap that does it all.


our campaign provides significant support for all independent retailers”. “We are immensely grateful to Quooker for kick-starting this initiative. This is the beginning of a long – term commitment by the Kbsa to fulfil our aims of protecting, supporting and promoting independent showrooms, and the environment in which they operate. Working together we know that can encourage people back to the high street and into independent showrooms across the country.”


awarded by The Meetings Industry Association (MIA). AIM Secure is the UK’s only recognised quality standard for the meetings industry. Considered the trusted measure of standards for conference & meeting facilities and suppliers to the industry, AIM checks legal compliance; enforces a strict business code of conduct and assesses facilities. Along with the AIM Accreditation the hotel has released a full policy document which outlines the extra procedures in place at the venue including social distancing guidelines, cleaning and sanitation and the changes to the meeting spaces. Headline speaker for the conference has been announced as one that


any child of the 80s & 90s will recognize, Robert Llewellyn is most commonly known for playing the role of Kryten for 30 years in the BBC hit series Red Dwarf. He also hosted the Channel 4 series Scrapheap Challenge for ten years. Formerly a “petrol-head”, he is now an electric car advocate, and it is


this approach to renewable energies and future technologies that Robert will explore at the 2021 conference. To book your place at the Industry Conference visit www.bathroom- association.org.uk or email amy.kirk@bathroom-association.org.uk


THE BMA COLUMN


 More details are available from The KBSA www.kbsa.org.uk or call 01623 818808


 For more information, please contact BMA on 01782 631619, visit www.bathroom-association.org or email info@bathroom-association.org.uk


BKU NOVEMBER 2020 47


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