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INNOVATION & DESIGN


Introducing AXOR MyEdition 2.0 A


XOR launches nationwide design competition to celebrate infinite


design possibilities Originally conceived as an expression of self-


realisation and creativity, AXOR MyEdition was designed to offer a brassware range that could be tailored through 15 exclusive AXOR FinishPlus special finishes and plates for a personalised look. Pushing the boundaries of individualisation further, the launch of AXOR MyEdition 2.0 fully satisfies the demand for bespoke bathroom interiors by allowing infinite design possibilities. AXOR embodies the belief that every great


design begins with a story and that making a personal statement through customised interiors is the essence of luxury. Inspired by a certain encounter, a mood, an experience, or a place of memory, AXOR MyEdition 2.0 allows individuals to bring a piece of their world into the bathroom. The neutral mounting plate makes it possible to apply individually selected materials, patterns and


textures to the tap. Enabling true design autonomy, the mounting plate specifications can be downloaded and the individual can create and apply their own plate with the help of a craftsman*. To celebrate the launch, and affirm the brand’s


maxim of true individualisation, AXOR is launching a nationwide competition, inviting the UK’s creative and design community to share their story by designing their own MyEdition plate. Entries are open from 26th October and closes on 27th November. With an esteemed judging panel, including Andreas Difenbech from world leading design and innovation studio, Phoenix Design, alongside Global Head of AXOR Marketing Anke Sohn and Hansgrohe UK’s Managing Director, Jay Phillips. The winner will have their design realised in a prototype, which will be displayed in the window of Hansgrohe’s Water Studio on Clerkenwell Road in London.


www.axor-design.com


INNOVATION | INSPIRATION | TECHNIQUE


INNOVATIVE AND UNIQUE


DESIGNS


Each design is a statement, a sculptural addition to contemporary interiors.


AEON is the designer heating division of Pitacs Limited.


T: +44 (0)1908 271155 E: info@pitacs.com W: www.aeon.uk.com


BKU NOVEMBER 2020


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