INDUSTRY VIEWS INDUSTRY
Wetrooms: an increasingly popular option for small bathroom spaces
“Over recent years, wet rooms have become an increasingly popular option for homeowners. Modern, sleek and space-saving, they are also the perfect option for homeowners looking to create bathroom spaces suitable for all the family.
“Retailers have a real opportunity here to help homeowners create their desired look no matter how big or small their bathroom space is. For example, floor-even showers can play a huge part in a wet room design as they enable barrier-free access to the shower area. Combined with a discreet linear drain, this can ensure a flawless design, while still being functional.
“Wall-hung bathroom ceramics, such as toilets and basins, can also streamline the appearance of a wet room. By lifting bathroom furniture off the floor, the space will feel less cluttered and create the illusion of a more spacious bathroom. It also has the added bonus of being easier to clean and maintain – something every homeowner wants!”
The Changing Arena of Wall Panelling
The landscape is changing when it comes to the world of wall panelling, with the industry moving to Exterior Grade MDF as the core board of choice. This is a conscious decision by businesses and manufacturers which are constantly
evolving to meet the needs of customers, never more so than when it comes to offering sustainable products and
continuity of supply. As we have all experienced recently, global events can have a real effect on supply chains, reducing availability and extending lead times, and we have
VIEWS
Comment by Steph Harris Product Manager, Showerwall
a responsibility to ensure that we’re offering our customers the very best service, and products, that we can.
By buying products from a company that manufactures here in the UK, consumers and retailers can not only make more sustainable, lower carbon choices, they can also be more confident that products will be supplied on time to suit their project timescales – a win-win solution for everyone.
Comment by Greg Austin, Product Manager, Geberit It Pays to Stay Refreshed!
With KBB trends moving faster than ever, it has never been more important for bathroom retailers to keep product ranges and displays up-to-date if they want to attract more customers into showrooms to maximise sales. Now more than ever, consumer tastes are influenced by ‘fast’ social media, and they will make great effort to seek out what they have just seen, what’s ‘trending’ and this can be taken advantage of.
Bathroom distributors are meeting this need, responding rapidly to launch new product styles - such as in the furniture sector, where the pace of product development is currently so high. As in our spring bathroom launch, designs are taking inspiration from new combinations of materials, textures and colours, such as soft-fluted finishes, natural marble-effects and clever storage solutions. It is important retailers bring products like these to the attention of customers fast or risk losing out to those that do. As we know, tools like virtual showrooms can help, allowing access to see many more styles and designs than was ever possible before, with augmented reality also allowing them to be visualised in situ too.
So, think refresh – change displays and products as often as practical, use the available technology to showcase even more products, and take advice from bathroom suppliers on what is on-trend, where fashion is heading and what’s selling.
Staying one step ahead of the competition, by offering the latest styles, is one of the true sales differentiators today.
Comment by Kim Cooper, Head of Marketing & Product, PJH BKU MAY 2023 7
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148
