INDUSTRY UPDATE THE BMA COLUMN
BMA – Positive news for bathroom refurbs
T
he BMA regularly initiates research to inform our understanding of overall consumer sentiment and industry trends, and our latest data has shown some positive news.
Our partner Opinium Research recently conducted a biannual poll of 2,000 UK adults to understand customer sentiment and intentions around bathroom refurbishments in the next two years.
The poll, conducted in February 2023, shows an uptick in the % of UK consumers planning a complete bathroom refurbishment in the next two years, back to the same level as June 2021. From their sample, more than a quarter of the UK population (26%) wants to complete a full bathroom refurbishment, with partial makeovers and replacing taps slightly up over the same period.
General repair intention is slightly down to 27% from 29% in July 2022. However, this is still the highest intended task, with replacing a shower control and replacing taps also at 27%.
As the cost-of-living bites, the intention to use professionals for bathroom maintenance or refurbishment has dropped, with 53% using a professional for a complete bathroom refurbishment. 40% would use a professional to replace their bathroom taps. Previous BMA research in 2022 highlighted the importance of using professionals within the bathroom and how influential they are in consumers’ decision-making processes. After all, a professional will ensure the right product for the right job is fitted correctly and to regulations, avoiding costly mistakes later. Regarding a complete bathroom refurbishment, 33% would rely on a recommendation from a friend or family member. Online recommendation sites such as Checkatrade were preferred, whilst local directories and professional bodies seem to have fallen out of widespread use for finding professionals.
The results of the poll are, overall, encouraging. With 26% of the population looking for a complete bathroom refurb, consumers still want to improve their homes and have the available cash, despite inflation. The positive news could be driven by numerous factors, such as adapting to multigenerational living or adopting more energy and water-efficient products. And as consumers look to save money, we could see an increase in the purchase of innovative products designed to cut energy and water bills.
Tom Reynolds Chief Executive of the Bathroom Manufacturers Association
For more information contact BMA on 01782 631619 or email
info@bathroom-association.org.uk
36 BKU MAY 2023
InstallerSHOW: The must- visit event for heat, water, air and energy professionals
nstallerSHOW is the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology. It is THE place to see and try new product innovations, meet your peers, make connections with manufacturers and gain industry insights to keep your business ahead of the curve.
I
Returning to the NEC on 27-29 June, this year’s event will be bigger and better than ever, with 400+ exhibitors set to welcome 15,000 industry professionals. Building on it’s success, the 2023 show will feature an expanded offering for visitors to reflect the growing momentum towards net zero solutions.
One key area of this year’s show is the BMA Bathroom Zone. Serving as a hub for brands and bathroom installers
alike, the zone will feature a packed three-day programme that promises to inform and entertain with presentations, panel debates and high-profile interviews.
Highlights at the Bathroom Zone include;
• Revolutionising supply: getting materials to you on site, on demand • E-commerce: Should bathroom brands and installers be afraid? • Best of Bathrooms with Hansgrohe, VitrA and Coram • What do consumers really think about the trade, bathroom products and their recently completed projects?
• It’s on you! How can Installers, merchants and specifiers ensure products are safe and perform as they should?
Plus, so much more! Access all of this and more for FREE at InstallerSHOW. Register for your free ticket today . Scan the QR code to register for your free ticket!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148
